What changed on Facebook, what it means for the people who run the channel, and what it costs you. Written by operators, not aggregated.https://www.nbksocial.com/https://www.nbksocial.com/journal/your-audience-can-now-mute-your-whole-topic/https://www.nbksocial.com/journal/your-audience-can-now-mute-your-whole-topic/Facebook, Instagram and TikTok all let people tune their own feeds by topic now. What opt-in reach does to broad accounts and to narrow ones.Sun, 06 Sep 2026 00:00:00 GMThttps://www.nbksocial.com/journal/facebook-is-standardising-how-photo-posts-look/https://www.nbksocial.com/journal/facebook-is-standardising-how-photo-posts-look/Facebook is arranging multi-photo posts into a standard grid and expanding feed content to full screen on tap. What that changes about packaging.Fri, 04 Sep 2026 00:00:00 GMThttps://www.nbksocial.com/journal/metas-ai-vision-what-it-means-for-social-strategy/https://www.nbksocial.com/journal/metas-ai-vision-what-it-means-for-social-strategy/Meta’s AI vision promises everyone a personal agent, and never mentions a feed. What Meta actually shipped, what is not live in the UK, and what to do now.Thu, 13 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/facebook-is-testing-a-link-cap-plan-around-it/https://www.nbksocial.com/journal/facebook-is-testing-a-link-cap-plan-around-it/Meta is testing a two link per month cap on Pages and professional accounts unless they pay for Meta Verified. What brands should change.Wed, 05 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/half-of-what-instagram-recommends-is-under-a-day-old/https://www.nbksocial.com/journal/half-of-what-instagram-recommends-is-under-a-day-old/Meta says over half of recommended Instagram Feed content is less than 24 hours old, double a year ago. What that does to your approval timeline.Sat, 01 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/metas-new-data-centre-implications-for-social-media-strategy/https://www.nbksocial.com/journal/metas-new-data-centre-implications-for-social-media-strategy/Meta’s El Paso data centre, built with BlackRock, expands the AI infrastructure behind its apps. Faster processing points to more sophisticated features ahead.Sat, 01 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-meta-ais-muse-spark-1-1-enhances-social-media-workflow/https://www.nbksocial.com/journal/how-meta-ais-muse-spark-1-1-enhances-social-media-workflow/Meta AI’s Muse Spark 1.1 automates social media planning and task management, adjusting content plans in real time to keep campaigns agile.Tue, 28 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/what-facebook-verified-means-for-brands/https://www.nbksocial.com/journal/what-facebook-verified-means-for-brands/The blue tick, the paid Meta Verified subscription and the Meta Business Partner badge are three different things. What each one actually proves.Sun, 26 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-muse-image-impacts-social-media-content-creation/https://www.nbksocial.com/journal/how-muse-image-impacts-social-media-content-creation/Meta’s Muse Image generates and restyles visuals from plain-language prompts inside its own apps. The workflow questions it raises for social teams.Tue, 07 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-facebook-decides-which-reels-to-show/https://www.nbksocial.com/journal/how-facebook-decides-which-reels-to-show/Meta’s system card names ten predictions behind Facebook Reels, and half are negative. What a brand should change about how it makes Reels.Wed, 24 Jun 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-to-optimise-content-for-social-search-on-meta/https://www.nbksocial.com/journal/how-to-optimise-content-for-social-search-on-meta/Meta now runs every public Reels and Feed post through a language model that reads topic and tone. What that changes about how you write captions and hooks.Fri, 15 May 2026 00:00:00 GMThttps://www.nbksocial.com/journal/can-you-repost-your-youtube-videos-on-facebook/https://www.nbksocial.com/journal/can-you-repost-your-youtube-videos-on-facebook/Meta demotes unoriginal content, but reposting your own work is allowed. What the originality rules mean for a YouTube catalogue on Facebook.Wed, 22 Apr 2026 00:00:00 GMThttps://www.nbksocial.com/journal/link-access-on-instagram-is-now-a-subscription-tier/https://www.nbksocial.com/journal/link-access-on-instagram-is-now-a-subscription-tier/Native link access on Instagram is arriving through Meta Verified tiers rather than the platform. Why renting the most important step in your funnel is a risk.Wed, 15 Apr 2026 00:00:00 GMThttps://www.nbksocial.com/journal/when-meta-support-is-a-bot/https://www.nbksocial.com/journal/when-meta-support-is-a-bot/Meta’s first line of account support is now an AI assistant that acts on your account in seconds. What that changes about protecting a brand page.Sun, 22 Mar 2026 00:00:00 GMThttps://www.nbksocial.com/journal/social-media-metrics-that-actually-matter-for-brand-growth/https://www.nbksocial.com/journal/social-media-metrics-that-actually-matter-for-brand-growth/Instagram removed inactive accounts in May 2026 and follower counts fell overnight. The social media metrics that survive that test, and what to report instead.Fri, 20 Mar 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-facebooks-creator-fast-track-impacts-social-growth/https://www.nbksocial.com/journal/how-facebooks-creator-fast-track-impacts-social-growth/Facebook’s Creator Fast Track offers established creators guaranteed pay and expanded reach, part of a bid to win talent from rival platforms.Wed, 18 Mar 2026 00:00:00 GMThttps://www.nbksocial.com/journal/can-brands-use-trending-audio-on-instagram/https://www.nbksocial.com/journal/can-brands-use-trending-audio-on-instagram/Business accounts do not get Instagram’s full music library. What you are allowed to use, where the Sound Collection fits, and how to stay clear.Tue, 24 Feb 2026 00:00:00 GMThttps://www.nbksocial.com/journal/should-you-put-the-link-in-the-first-comment-on-facebook/https://www.nbksocial.com/journal/should-you-put-the-link-in-the-first-comment-on-facebook/The most repeated Facebook tactic for publishers has thin public evidence. How to test it properly on your own page before you commit.Tue, 10 Feb 2026 00:00:00 GMThttps://www.nbksocial.com/journal/why-big-publishers-run-several-facebook-pages-instead-of-one/https://www.nbksocial.com/journal/why-big-publishers-run-several-facebook-pages-instead-of-one/The portfolio model behind the biggest social publishers, and the honest cost of every extra page you have to feed.Thu, 22 Jan 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-to-set-up-a-facebook-business-page-in-2026/https://www.nbksocial.com/journal/how-to-set-up-a-facebook-business-page-in-2026/Step-by-step guide to creating a Facebook business page for effective brand presence.Mon, 05 Jan 2026 00:00:00 GMT