What changed on TikTok, what it means for the people who run the channel, and what it costs you. Written by operators, not aggregated.https://www.nbksocial.com/https://www.nbksocial.com/journal/your-audience-can-now-mute-your-whole-topic/https://www.nbksocial.com/journal/your-audience-can-now-mute-your-whole-topic/Facebook, Instagram and TikTok all let people tune their own feeds by topic now. What opt-in reach does to broad accounts and to narrow ones.Sun, 06 Sep 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-to-manage-the-keywords-tiktok-adds-to-your-videos/https://www.nbksocial.com/journal/how-to-manage-the-keywords-tiktok-adds-to-your-videos/TikTok attaches keywords to your videos and lets you edit them. What the Manage keywords setting does, where to find it, and which ones to change.Fri, 14 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/what-every-platform-now-does-about-ai-content/https://www.nbksocial.com/journal/what-every-platform-now-does-about-ai-content/YouTube, TikTok, Reddit, Snapchat, LinkedIn, Pinterest and Meta all changed their AI content rules. What each now demotes, labels or refuses to pay for.Thu, 13 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/who-moderates-your-comment-section-now/https://www.nbksocial.com/journal/who-moderates-your-comment-section-now/TikTok is closing its Nashville moderation office and cutting 250 roles. Why replying, escalating and moderating is becoming your team’s job.Sun, 09 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/what-the-disney-and-tiktok-deal-means-for-brands/https://www.nbksocial.com/journal/what-the-disney-and-tiktok-deal-means-for-brands/Disney is licensing its characters into creator videos and pulling fan edits onto Disney+. What that changes for any brand that owns IP.Sat, 08 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-to-choose-the-right-social-media-platforms-for-your-brand/https://www.nbksocial.com/journal/how-to-choose-the-right-social-media-platforms-for-your-brand/Choosing social platforms comes down to your goals, your audience and each platform’s strengths. A practical way to decide where to show up.Sun, 19 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-to-track-social-posts-in-google-search-console/https://www.nbksocial.com/journal/how-to-track-social-posts-in-google-search-console/Google lets you connect Instagram, TikTok, X and YouTube to Search Console and see which searches surface your posts. What to set up, and what it misses.Fri, 10 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-tiktok-growth-max-can-transform-your-brands-episodic-content/https://www.nbksocial.com/journal/how-tiktok-growth-max-can-transform-your-brands-episodic-content/TikTok now lets brands publish episodic series natively, with built-in monetisation. What Mini Dramas and Growth Max are, and which half needs no ad budget.Tue, 30 Jun 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-tiktoks-symphony-agent-transforms-creative-workflows/https://www.nbksocial.com/journal/how-tiktoks-symphony-agent-transforms-creative-workflows/TikTok’s Symphony Agent renders a finished video in about three minutes. What an ads launch tells an organic team about production cost and platform taste.Mon, 22 Jun 2026 00:00:00 GMThttps://www.nbksocial.com/journal/why-tiktoks-mmm-study-matters-for-organic-growth/https://www.nbksocial.com/journal/why-tiktoks-mmm-study-matters-for-organic-growth/TikTok’s own modelling says last-click undercredits it. The same measurement gap undercredits organic social, and what belongs in your report instead.Wed, 17 Jun 2026 00:00:00 GMThttps://www.nbksocial.com/journal/why-tiktoks-smart-is-not-just-for-advertisers/https://www.nbksocial.com/journal/why-tiktoks-smart-is-not-just-for-advertisers/TikTok built automation to decide which video works. What it optimises for is a statement about the feed, and an organic team can read it without spending.Wed, 13 May 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-facebooks-creator-fast-track-impacts-social-growth/https://www.nbksocial.com/journal/how-facebooks-creator-fast-track-impacts-social-growth/Facebook’s Creator Fast Track offers established creators guaranteed pay and expanded reach, part of a bid to win talent from rival platforms.Wed, 18 Mar 2026 00:00:00 GMThttps://www.nbksocial.com/journal/where-brand-follower-growth-actually-went/https://www.nbksocial.com/journal/where-brand-follower-growth-actually-went/Benchmark data across tens of thousands of brand accounts put growth on TikTok and LinkedIn while Instagram organic reach fell on every post type.Sat, 14 Mar 2026 00:00:00 GMThttps://www.nbksocial.com/journal/the-importance-of-platform-specific-strategies-for-social-media-success/https://www.nbksocial.com/journal/the-importance-of-platform-specific-strategies-for-social-media-success/Why tailoring strategies to each platform is crucial for growth.Mon, 16 Feb 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-tiktok-nearby-works-for-uk-brands/https://www.nbksocial.com/journal/how-tiktok-nearby-works-for-uk-brands/TikTok’s Nearby feed surfaces local content in the UK. What makes a post eligible, and which brands should actually plan around it.Mon, 15 Dec 2025 00:00:00 GMThttps://www.nbksocial.com/journal/nobody-agrees-where-the-safe-zone-ends/https://www.nbksocial.com/journal/nobody-agrees-where-the-safe-zone-ends/Published safe-zone figures for Reels, TikTok and Shorts contradict each other. Why a checking step beats a template in a vertical video workflow.Sat, 15 Nov 2025 00:00:00 GMThttps://www.nbksocial.com/journal/how-the-sidemen-transformed-social-media-strategy/https://www.nbksocial.com/journal/how-the-sidemen-transformed-social-media-strategy/The Sidemen built a media business by letting their audience inside the content. What their YouTube, TikTok and Instagram habits teach brands about growth.Sun, 07 Sep 2025 00:00:00 GMThttps://www.nbksocial.com/journal/how-often-should-brands-post/https://www.nbksocial.com/journal/how-often-should-brands-post/Posting frequency matters, but rhythm matters more. Learn how often brands should post on Instagram, TikTok and LinkedIn.Wed, 04 Jun 2025 00:00:00 GMT