What changed on WhatsApp, what it means for the people who run the channel, and what it costs you. Written by operators, not aggregated.https://www.nbksocial.com/https://www.nbksocial.com/journal/how-whatsapps-group-chat-updates-impact-social-strategy/https://www.nbksocial.com/journal/how-whatsapps-group-chat-updates-impact-social-strategy/Groups are not available for WhatsApp Business app numbers, and the Cloud API caps a group at eight people. What the August 2026 update changes for brands.Sun, 09 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-whatsapp-usernames-change-brand-interaction/https://www.nbksocial.com/journal/how-whatsapp-usernames-change-brand-interaction/WhatsApp usernames let people chat without handing over a phone number, a privacy shift that forces brands to rethink customer contact.Mon, 29 Jun 2026 00:00:00 GMThttps://www.nbksocial.com/journal/what-whatsapp-channels-are-actually-for/https://www.nbksocial.com/journal/what-whatsapp-channels-are-actually-for/A one-way broadcast to an audience that opted in, with no replies and no ad auction. Where it fits in a brand’s channel mix, and where it does not.Sun, 18 May 2025 00:00:00 GMThttps://www.nbksocial.com/journal/why-your-business-number-cannot-make-whatsapp-groups/https://www.nbksocial.com/journal/why-your-business-number-cannot-make-whatsapp-groups/Groups are not available on WhatsApp Business app numbers, and the Groups API caps a group at eight people. What a brand can actually run on WhatsApp.Thu, 24 Apr 2025 00:00:00 GMT