What changed on YouTube, what it means for the people who run the channel, and what it costs you. Written by operators, not aggregated.https://www.nbksocial.com/https://www.nbksocial.com/journal/youtube-turns-your-playlist-into-a-show/https://www.nbksocial.com/journal/youtube-turns-your-playlist-into-a-show/YouTube’s TV app now lets you turn a playlist into an episodic show. Why your back catalogue needs a running order, not just a tag.Sat, 05 Sep 2026 00:00:00 GMThttps://www.nbksocial.com/journal/youtube-shopping-now-tags-amazon-products/https://www.nbksocial.com/journal/youtube-shopping-now-tags-amazon-products/Amazon has joined the YouTube Shopping affiliate programme. What product tags change for a brand channel, and which parts a UK team can use today.Wed, 02 Sep 2026 00:00:00 GMThttps://www.nbksocial.com/journal/what-it-takes-to-keep-shorts-monetisation/https://www.nbksocial.com/journal/what-it-takes-to-keep-shorts-monetisation/From February 2027 YouTube doubles its entry bar and asks Shorts partners to hold 10 million views every 90 days. What that means for cadence.Tue, 01 Sep 2026 00:00:00 GMThttps://www.nbksocial.com/journal/youtube-now-answers-viewers-instead-of-listing-videos/https://www.nbksocial.com/journal/youtube-now-answers-viewers-instead-of-listing-videos/YouTube’s Ask feature is now open to every US viewer on desktop, mobile and TV. What changes when the search box replies instead of returning a list.Fri, 21 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/youtube-counts-a-view-from-the-first-frame/https://www.nbksocial.com/journal/youtube-counts-a-view-from-the-first-frame/From 24 August YouTube counts a view the moment a video starts. Public numbers will jump, engaged views will not, and your reporting needs both.Tue, 18 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/youtube-now-lets-you-rehearse-a-vertical-livestream/https://www.nbksocial.com/journal/youtube-now-lets-you-rehearse-a-vertical-livestream/Practice Mode lets a team run a private vertical live session before going live. Why a rehearsal step changes who can safely stream for a brand.Fri, 14 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/what-every-platform-now-does-about-ai-content/https://www.nbksocial.com/journal/what-every-platform-now-does-about-ai-content/YouTube, TikTok, Reddit, Snapchat, LinkedIn, Pinterest and Meta all changed their AI content rules. What each now demotes, labels or refuses to pay for.Thu, 13 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/youtube-partner-programme-what-creators-need-to-know/https://www.nbksocial.com/journal/youtube-partner-programme-what-creators-need-to-know/The exact YouTube Partner Programme thresholds, what changes on 1 February 2027, and how to work backwards from the bar to a publishing plan that gets there.Wed, 12 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/we-are-osos-what-a-sports-docuseries-demands/https://www.nbksocial.com/journal/we-are-osos-what-a-sports-docuseries-demands/The Osos docuseries landed on YouTube on 5 August. The lesson for sports teams is not the format, it is the access, cadence and archive it takes to run one.Tue, 11 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/why-building-a-niche-youtube-community-beats-chasing-views/https://www.nbksocial.com/journal/why-building-a-niche-youtube-community-beats-chasing-views/A niche YouTube community delivers loyalty and staying power that chasing viral views cannot, giving creators a stable base for long-term growth.Sun, 02 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-to-protect-your-content-from-freebooting/https://www.nbksocial.com/journal/how-to-protect-your-content-from-freebooting/Freebooting robs creators of credit and revenue when work is reposted without permission. Watermarks, copyright tools and monitoring offer protection.Thu, 30 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-youtubes-new-thumbnail-features-impact-short-form-video/https://www.nbksocial.com/journal/how-youtubes-new-thumbnail-features-impact-short-form-video/Custom thumbnails for YouTube Shorts are Partner Programme only, desktop only, and cannot be A/B tested. What that changes about how you choose one.Mon, 27 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/what-youtube-shopping-means-for-uk-brands/https://www.nbksocial.com/journal/what-youtube-shopping-means-for-uk-brands/YouTube’s affiliate programme is live in the UK with M&S, Boots, Next and Currys. What it changes for brands and creators earning from organic video.Sun, 26 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-youtubes-fifa-world-cup-2026tm-strategy-redefined-global-engagement/https://www.nbksocial.com/journal/how-youtubes-fifa-world-cup-2026tm-strategy-redefined-global-engagement/YouTube’s FIFA World Cup 2026 drew 1.7 billion unique viewers, and the final peaked at 27 million watching at once. The numbers, and what they mean.Wed, 22 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/what-youtubes-new-studio-insights-tab-changes/https://www.nbksocial.com/journal/what-youtubes-new-studio-insights-tab-changes/YouTube is testing a Studio redesign that renames Analytics to Insights and adds AI summary cards. What it helps with and what it quietly takes away.Mon, 20 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/convert-youtube-shorts-views-into-long-form-growth/https://www.nbksocial.com/journal/convert-youtube-shorts-views-into-long-form-growth/A concrete plan for moving Shorts viewers to long-form, using YouTube’s related-video link, its three viewer segments and the first ten seconds.Sun, 19 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/youtubes-new-policy-how-to-avoid-the-low-effort-content-trap/https://www.nbksocial.com/journal/youtubes-new-policy-how-to-avoid-the-low-effort-content-trap/YouTube has named three kinds of video it will not monetise: generic or repetitive, unsatisfying or off-putting, and AI posing as a human expert.Sat, 18 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-youtubes-fifa-creator-cup-changes-brand-engagement/https://www.nbksocial.com/journal/how-youtubes-fifa-creator-cup-changes-brand-engagement/YouTube and FIFA’s Creator Cup pairs creators like IShowSpeed with football legends in a live match. What the format is, and what brands should take from it.Mon, 13 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-to-track-social-posts-in-google-search-console/https://www.nbksocial.com/journal/how-to-track-social-posts-in-google-search-console/Google lets you connect Instagram, TikTok, X and YouTube to Search Console and see which searches surface your posts. What to set up, and what it misses.Fri, 10 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-to-build-community-with-youtube-shorts/https://www.nbksocial.com/journal/how-to-build-community-with-youtube-shorts/A practical read on what Shorts actually do for community, which signals matter, and how to turn a scrolling audience into one that comes back.Wed, 08 Jul 2026 00:00:00 GMT