What brands actually shipped on social and whether it worked: campaign teardowns, accounts that changed approach, crisis handling and the results worth reading.https://www.nbksocial.com/https://www.nbksocial.com/journal/should-the-brand-or-the-creator-post-an-instagram-collab/https://www.nbksocial.com/journal/should-the-brand-or-the-creator-post-an-instagram-collab/A 520,000 post study of Instagram brand posts found creator-led collabs beat brand-led ones on shares. How to set a collab up the right way round.Mon, 26 Oct 2026 00:00:00 GMThttps://www.nbksocial.com/journal/what-duolingos-tiktok-teaches-brands/https://www.nbksocial.com/journal/what-duolingos-tiktok-teaches-brands/How Duolingo built one of the most followed brand accounts on TikTok with social-first, organic content and no call to action, in its own shareholder letters.Mon, 19 Oct 2026 00:00:00 GMThttps://www.nbksocial.com/journal/what-molson-coors-changed-to-move-at-creator-speed/https://www.nbksocial.com/journal/what-molson-coors-changed-to-move-at-creator-speed/Molson Coors says creator content engagement quadrupled after it replaced a TV-era approval process with three legal lanes.Sun, 27 Sep 2026 00:00:00 GMT