Content strategy for social: format choices, editorial judgement and quality standards, written by operators who have run high-volume publishing at scale.https://www.nbksocial.com/https://www.nbksocial.com/journal/youtube-turns-your-playlist-into-a-show/https://www.nbksocial.com/journal/youtube-turns-your-playlist-into-a-show/YouTube’s TV app now lets you turn a playlist into an episodic show. Why your back catalogue needs a running order, not just a tag.Sat, 05 Sep 2026 00:00:00 GMThttps://www.nbksocial.com/journal/facebook-is-standardising-how-photo-posts-look/https://www.nbksocial.com/journal/facebook-is-standardising-how-photo-posts-look/Facebook is arranging multi-photo posts into a standard grid and expanding feed content to full screen on tap. What that changes about packaging.Fri, 04 Sep 2026 00:00:00 GMThttps://www.nbksocial.com/journal/when-to-start-planning-festive-social-content/https://www.nbksocial.com/journal/when-to-start-planning-festive-social-content/Pinterest says festive activity spikes as early as September and most decisions are made by November. What that does to your content lead times.Sat, 15 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/why-brand-humour-falls-flat-with-gen-z/https://www.nbksocial.com/journal/why-brand-humour-falls-flat-with-gen-z/Three in four young people say brands sound like older people trying to joke. New Snapchat research on what lands, and why the problem is usually the process.Wed, 12 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/we-are-osos-what-a-sports-docuseries-demands/https://www.nbksocial.com/journal/we-are-osos-what-a-sports-docuseries-demands/The Osos docuseries landed on YouTube on 5 August. The lesson for sports teams is not the format, it is the access, cadence and archive it takes to run one.Tue, 11 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/mastering-video-retention-why-hooks-and-progression-matter/https://www.nbksocial.com/journal/mastering-video-retention-why-hooks-and-progression-matter/Retention is decided in the first second. What actually holds a viewer, how to read a drop-off curve, and the fixes that reliably work.Fri, 31 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/snapchat-content-packaging-the-key-to-standing-out/https://www.nbksocial.com/journal/snapchat-content-packaging-the-key-to-standing-out/How to package Snapchat content effectively to capture attention and boost engagement.Tue, 21 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/youtubes-new-policy-how-to-avoid-the-low-effort-content-trap/https://www.nbksocial.com/journal/youtubes-new-policy-how-to-avoid-the-low-effort-content-trap/YouTube has named three kinds of video it will not monetise: generic or repetitive, unsatisfying or off-putting, and AI posing as a human expert.Sat, 18 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-to-improve-snapchat-retention-with-strong-openings/https://www.nbksocial.com/journal/how-to-improve-snapchat-retention-with-strong-openings/A swipe away is a viewer leaving your Story or Public Profile before the snap ends. Here is what a high swipe away rate tells you, and how to bring it down.Thu, 09 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/your-audience-can-now-switch-your-topic-off/https://www.nbksocial.com/journal/your-audience-can-now-switch-your-topic-off/Instagram lets people add and remove the topics behind their Feed, Reels and Explore. Why that makes topical drift a distribution problem.Wed, 01 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-tiktok-growth-max-can-transform-your-brands-episodic-content/https://www.nbksocial.com/journal/how-tiktok-growth-max-can-transform-your-brands-episodic-content/TikTok now lets brands publish episodic series natively, with built-in monetisation. What Mini Dramas and Growth Max are, and which half needs no ad budget.Tue, 30 Jun 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-to-write-a-social-persona-your-team-can-use/https://www.nbksocial.com/journal/how-to-write-a-social-persona-your-team-can-use/Most brand personas are a mood board nobody opens. What a persona document needs to contain before it changes a single post.Fri, 26 Jun 2026 00:00:00 GMThttps://www.nbksocial.com/journal/what-ai-content-costs-you-in-brand-trust/https://www.nbksocial.com/journal/what-ai-content-costs-you-in-brand-trust/Only 7 percent of consumers trust a brand more for visible AI content and 32 percent trust it less. Where AI belongs in a social team.Mon, 15 Jun 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-mrbeasts-success-redefines-youtube-strategy/https://www.nbksocial.com/journal/how-mrbeasts-success-redefines-youtube-strategy/How packaging, retention and format discipline drove MrBeast’s YouTube growth, and exactly which of those habits a small brand team can copy without a budget.Sat, 13 Jun 2026 00:00:00 GMThttps://www.nbksocial.com/journal/content-types-that-drive-engagement-for-small-businesses/https://www.nbksocial.com/journal/content-types-that-drive-engagement-for-small-businesses/Identify which social media content types engage audiences effectively.Mon, 25 May 2026 00:00:00 GMThttps://www.nbksocial.com/journal/what-instagram-counts-as-original-content-now/https://www.nbksocial.com/journal/what-instagram-counts-as-original-content-now/Instagram cuts the reach of accounts that mostly repost. What the 30-day aggregator rule means if UGC is part of your content mix.Tue, 19 May 2026 00:00:00 GMThttps://www.nbksocial.com/journal/can-you-repost-your-youtube-videos-on-facebook/https://www.nbksocial.com/journal/can-you-repost-your-youtube-videos-on-facebook/Meta demotes unoriginal content, but reposting your own work is allowed. What the originality rules mean for a YouTube catalogue on Facebook.Wed, 22 Apr 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-brands-should-show-up-on-reddit/https://www.nbksocial.com/journal/how-brands-should-show-up-on-reddit/Reddit is giving moderators an AI that judges what a post is for, not the keywords in it. What a brand has to get right before it posts anywhere on the site.Thu, 19 Mar 2026 00:00:00 GMThttps://www.nbksocial.com/journal/why-ai-answers-cite-long-videos-not-shorts/https://www.nbksocial.com/journal/why-ai-answers-cite-long-videos-not-shorts/94 percent of YouTube citations in AI answers come from long form video and only 5.7 percent from Shorts. What that means for a Shorts first channel.Fri, 06 Mar 2026 00:00:00 GMThttps://www.nbksocial.com/journal/why-user-generated-content-wins-on-social-platforms/https://www.nbksocial.com/journal/why-user-generated-content-wins-on-social-platforms/Understand how UGC outperforms traditional ads on social media for better engagement.Sun, 25 Jan 2026 00:00:00 GMT