Platform-by-platform analysis: algorithm changes, monetisation programmes and feature launches on Meta, TikTok, Snapchat and YouTube, read by operators.https://www.nbksocial.com/https://www.nbksocial.com/journal/where-pinterest-fits-in-your-channel-mix/https://www.nbksocial.com/journal/where-pinterest-fits-in-your-channel-mix/Pinterest reported a record 640 million monthly users. It rewards a searchable library rather than a daily feed, which is why most brand teams misread it.Thu, 03 Sep 2026 00:00:00 GMThttps://www.nbksocial.com/journal/youtube-shopping-now-tags-amazon-products/https://www.nbksocial.com/journal/youtube-shopping-now-tags-amazon-products/Amazon has joined the YouTube Shopping affiliate programme. What product tags change for a brand channel, and which parts a UK team can use today.Wed, 02 Sep 2026 00:00:00 GMThttps://www.nbksocial.com/journal/x-will-now-show-you-your-visibility-labels/https://www.nbksocial.com/journal/x-will-now-show-you-your-visibility-labels/X is testing a tool that lets you download the visibility labels applied to your account, and it has published more of its ranking code. What to check first.Thu, 27 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-linkedin-ranks-comments-now/https://www.nbksocial.com/journal/how-linkedin-ranks-comments-now/LinkedIn now orders comments by relevance to each reader, so the top comment is no longer the same for everyone. What that changes for brand teams.Sun, 23 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/why-snapchat-payout-onboarding-hits-an-unexpected-error/https://www.nbksocial.com/journal/why-snapchat-payout-onboarding-hits-an-unexpected-error/Snapchat’s payout portal hides a duplicate email behind a generic error. What that means for brands with many migrated profiles, and what Snap is building.Thu, 20 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/snapchats-new-multi-cta-ad-format-what-it-means-for-brands/https://www.nbksocial.com/journal/snapchats-new-multi-cta-ad-format-what-it-means-for-brands/Snap’s multi-CTA attachments are a US pharma ads format, not an organic one. What it signals about Snapchat matters more to brands than the format does.Sun, 16 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-to-manage-the-keywords-tiktok-adds-to-your-videos/https://www.nbksocial.com/journal/how-to-manage-the-keywords-tiktok-adds-to-your-videos/TikTok attaches keywords to your videos and lets you edit them. What the Manage keywords setting does, where to find it, and which ones to change.Fri, 14 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/metas-ai-vision-what-it-means-for-social-strategy/https://www.nbksocial.com/journal/metas-ai-vision-what-it-means-for-social-strategy/Meta’s AI vision promises everyone a personal agent, and never mentions a feed. What Meta actually shipped, what is not live in the UK, and what to do now.Thu, 13 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/x-replaces-revenue-sharing-with-original-content-rewards/https://www.nbksocial.com/journal/x-replaces-revenue-sharing-with-original-content-rewards/X is retiring Creator Revenue Sharing on 7 September and has moved US payouts to X Money. What Original Content Rewards requires, and who is affected.Wed, 12 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/youtube-partner-programme-what-creators-need-to-know/https://www.nbksocial.com/journal/youtube-partner-programme-what-creators-need-to-know/The exact YouTube Partner Programme thresholds, what changes on 1 February 2027, and how to work backwards from the bar to a publishing plan that gets there.Wed, 12 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/what-snaps-q2-results-say-about-snapchat/https://www.nbksocial.com/journal/what-snaps-q2-results-say-about-snapchat/Snapchat added users again and its fastest growth came from subscriptions, not ads. What that means for brands weighing the channel.Thu, 06 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/facebook-is-testing-a-link-cap-plan-around-it/https://www.nbksocial.com/journal/facebook-is-testing-a-link-cap-plan-around-it/Meta is testing a two link per month cap on Pages and professional accounts unless they pay for Meta Verified. What brands should change.Wed, 05 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/should-your-brand-be-on-threads/https://www.nbksocial.com/journal/should-your-brand-be-on-threads/Threads has crossed 500 million monthly users. A straight answer on whether it earns a slot in your channel mix, and what it costs you to run properly.Tue, 04 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/understanding-the-shift-to-keyword-driven-social-strategies/https://www.nbksocial.com/journal/understanding-the-shift-to-keyword-driven-social-strategies/Why keyword-driven content is overtaking hashtag-heavy strategies on social media.Wed, 29 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-linkedin-collaborative-posts-can-boost-engagement/https://www.nbksocial.com/journal/how-linkedin-collaborative-posts-can-boost-engagement/LinkedIn lets you add up to five collaborators from the sharebox. Who is eligible, how the invitation works, and when a joint post is worth doing.Sat, 25 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-youtubes-fifa-world-cup-2026tm-strategy-redefined-global-engagement/https://www.nbksocial.com/journal/how-youtubes-fifa-world-cup-2026tm-strategy-redefined-global-engagement/YouTube’s FIFA World Cup 2026 drew 1.7 billion unique viewers, and the final peaked at 27 million watching at once. The numbers, and what they mean.Wed, 22 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-to-choose-the-right-social-media-platforms-for-your-brand/https://www.nbksocial.com/journal/how-to-choose-the-right-social-media-platforms-for-your-brand/Choosing social platforms comes down to your goals, your audience and each platform’s strengths. A practical way to decide where to show up.Sun, 19 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/snapchat-public-profiles-a-brand-transition-checklist/https://www.nbksocial.com/journal/snapchat-public-profiles-a-brand-transition-checklist/Snapchat moved Show Profiles to Public Profiles. What a brand should have in place now for access, content, publishing workflow and monetisation.Fri, 12 Jun 2026 00:00:00 GMThttps://www.nbksocial.com/journal/why-tiktoks-smart-is-not-just-for-advertisers/https://www.nbksocial.com/journal/why-tiktoks-smart-is-not-just-for-advertisers/TikTok built automation to decide which video works. What it optimises for is a statement about the feed, and an organic team can read it without spending.Wed, 13 May 2026 00:00:00 GMThttps://www.nbksocial.com/journal/snapchat-publisher-to-public-profile-transition-what-to-do/https://www.nbksocial.com/journal/snapchat-publisher-to-public-profile-transition-what-to-do/Snapchat’s move to Public Profiles needs careful planning. Here’s what media partners should do, in order.Thu, 07 May 2026 00:00:00 GMT