How to run social as an operation: workflow, approvals, tooling, team structure and measurement, from the operators behind large-scale publisher growth.https://www.nbksocial.com/https://www.nbksocial.com/journal/how-to-run-an-employee-creator-programme/https://www.nbksocial.com/journal/how-to-run-an-employee-creator-programme/Gap and Starbucks now pay staff to post. The selection, briefs, disclosure and exit rules to settle before you invite your own team to create.Thu, 10 Sep 2026 00:00:00 GMThttps://www.nbksocial.com/journal/what-it-takes-to-keep-shorts-monetisation/https://www.nbksocial.com/journal/what-it-takes-to-keep-shorts-monetisation/From February 2027 YouTube doubles its entry bar and asks Shorts partners to hold 10 million views every 90 days. What that means for cadence.Tue, 01 Sep 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-xs-new-chat-bots-work-for-brands/https://www.nbksocial.com/journal/how-xs-new-chat-bots-work-for-brands/X now lets brands build a bot account that answers messages in X Chat. What it can do, what X does not give you, and who has to build it.Sun, 30 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/youtube-counts-a-view-from-the-first-frame/https://www.nbksocial.com/journal/youtube-counts-a-view-from-the-first-frame/From 24 August YouTube counts a view the moment a video starts. Public numbers will jump, engaged views will not, and your reporting needs both.Tue, 18 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/when-fake-recruiters-use-your-brand-on-linkedin/https://www.nbksocial.com/journal/when-fake-recruiters-use-your-brand-on-linkedin/Scammers run fake job ads under real company names. What a brand can do about LinkedIn impersonation, who owns it, and how to warn candidates.Sat, 15 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/youtube-now-lets-you-rehearse-a-vertical-livestream/https://www.nbksocial.com/journal/youtube-now-lets-you-rehearse-a-vertical-livestream/Practice Mode lets a team run a private vertical live session before going live. Why a rehearsal step changes who can safely stream for a brand.Fri, 14 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/who-moderates-your-comment-section-now/https://www.nbksocial.com/journal/who-moderates-your-comment-section-now/TikTok is closing its Nashville moderation office and cutting 250 roles. Why replying, escalating and moderating is becoming your team’s job.Sun, 09 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-to-read-instagram-skip-rate-and-share-rate/https://www.nbksocial.com/journal/how-to-read-instagram-skip-rate-and-share-rate/Skip rate is the share of viewers who leave in the first three seconds. What both numbers really mean, why there is no benchmark, and what to change.Fri, 07 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/snapchat-and-hubspot-boosting-lead-generation-organically/https://www.nbksocial.com/journal/snapchat-and-hubspot-boosting-lead-generation-organically/Use Snapchat and HubSpot integration for organic lead generation without paid ads.Thu, 06 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/snapchats-business-manager-enhancements-what-agencies-need-to-know/https://www.nbksocial.com/journal/snapchats-business-manager-enhancements-what-agencies-need-to-know/Snapchat’s Business Manager update brings Agency Permissions and Cross-Organisation Audience Sharing: tighter access control, shared targeting, less friction.Wed, 05 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/who-owns-the-creative-brief-now/https://www.nbksocial.com/journal/who-owns-the-creative-brief-now/Brands are handing creators a thought starter instead of a finished brief. What that changes about approvals, feedback loops and who signs off the idea.Mon, 03 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/half-of-what-instagram-recommends-is-under-a-day-old/https://www.nbksocial.com/journal/half-of-what-instagram-recommends-is-under-a-day-old/Meta says over half of recommended Instagram Feed content is less than 24 hours old, double a year ago. What that does to your approval timeline.Sat, 01 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-to-protect-your-content-from-freebooting/https://www.nbksocial.com/journal/how-to-protect-your-content-from-freebooting/Freebooting robs creators of credit and revenue when work is reposted without permission. Watermarks, copyright tools and monitoring offer protection.Thu, 30 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/speed-vs-budget-how-football-clubs-nail-social-media/https://www.nbksocial.com/journal/speed-vs-budget-how-football-clubs-nail-social-media/Speed, not budget, is what separates football clubs on social. How posting in the moments after a match beats a bigger content budget.Wed, 29 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-to-manage-multiple-snapchat-accounts-without-a-headache/https://www.nbksocial.com/journal/how-to-manage-multiple-snapchat-accounts-without-a-headache/Running several Snapchat accounts gets messy fast. A centralised email, a master admin account, Profile Manager and a wallet per account keep it in order.Fri, 24 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/what-youtubes-new-studio-insights-tab-changes/https://www.nbksocial.com/journal/what-youtubes-new-studio-insights-tab-changes/YouTube is testing a Studio redesign that renames Analytics to Insights and adds AI summary cards. What it helps with and what it quietly takes away.Mon, 20 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-to-track-social-posts-in-google-search-console/https://www.nbksocial.com/journal/how-to-track-social-posts-in-google-search-console/Google lets you connect Instagram, TikTok, X and YouTube to Search Console and see which searches surface your posts. What to set up, and what it misses.Fri, 10 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/what-a-creator-media-kit-does-not-tell-you/https://www.nbksocial.com/journal/what-a-creator-media-kit-does-not-tell-you/A media kit is a CV, not an audit. What to ask a creator for before an organic collaboration, and what should stop one.Sat, 04 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-to-handle-a-social-media-crisis/https://www.nbksocial.com/journal/how-to-handle-a-social-media-crisis/People hear about a brand problem on social first, and 84 percent say the speed of the reply shapes how they judge it. The process to build before you need it.Fri, 19 Jun 2026 00:00:00 GMThttps://www.nbksocial.com/journal/why-tiktoks-mmm-study-matters-for-organic-growth/https://www.nbksocial.com/journal/why-tiktoks-mmm-study-matters-for-organic-growth/TikTok’s own modelling says last-click undercredits it. The same measurement gap undercredits organic social, and what belongs in your report instead.Wed, 17 Jun 2026 00:00:00 GMT