Social media strategy from working operators: positioning, channel mix, growth problems and the market-level decisions behind consistent, large-scale growth.https://www.nbksocial.com/https://www.nbksocial.com/journal/your-audience-can-now-mute-your-whole-topic/https://www.nbksocial.com/journal/your-audience-can-now-mute-your-whole-topic/Facebook, Instagram and TikTok all let people tune their own feeds by topic now. What opt-in reach does to broad accounts and to narrow ones.Sun, 06 Sep 2026 00:00:00 GMThttps://www.nbksocial.com/journal/should-you-claim-a-google-search-profile/https://www.nbksocial.com/journal/should-you-claim-a-google-search-profile/Google gave publishers and creators a profile page inside Search and Discover. Who qualifies, what it actually shows, and whether it is worth the setup.Wed, 19 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-brands-can-navigate-gen-alpha-and-gen-z-humour-on-snapchat/https://www.nbksocial.com/journal/how-brands-can-navigate-gen-alpha-and-gen-z-humour-on-snapchat/Brand humour on Snapchat fails on timing and permission, not on the writing. How to build a lane fast enough to be funny, and when not to try at all.Tue, 11 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/what-australias-under-16-social-rules-did-to-audiences/https://www.nbksocial.com/journal/what-australias-under-16-social-rules-did-to-audiences/Australia’s under-16 restrictions barely dented teen usage. The regulator’s own three-month data shows where those audiences actually went.Mon, 10 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/why-smaller-football-clubs-win-big-on-social/https://www.nbksocial.com/journal/why-smaller-football-clubs-win-big-on-social/Smaller football clubs beat bigger rivals on social with engagement and community, not spend. The craft-driven habits behind their results.Mon, 10 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-whatsapps-group-chat-updates-impact-social-strategy/https://www.nbksocial.com/journal/how-whatsapps-group-chat-updates-impact-social-strategy/Groups are not available for WhatsApp Business app numbers, and the Cloud API caps a group at eight people. What the August 2026 update changes for brands.Sun, 09 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/what-the-disney-and-tiktok-deal-means-for-brands/https://www.nbksocial.com/journal/what-the-disney-and-tiktok-deal-means-for-brands/Disney is licensing its characters into creator videos and pulling fan edits onto Disney+. What that changes for any brand that owns IP.Sat, 08 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-snapchats-specs-could-redefine-brand-engagement/https://www.nbksocial.com/journal/how-snapchats-specs-could-redefine-brand-engagement/Snapchat’s SPECS AR glasses arrive on 16 September with AI assistance built in. Immersive, interactive content could deepen brand engagement on the app.Tue, 04 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/the-role-of-organic-social-in-dubais-growing-market/https://www.nbksocial.com/journal/the-role-of-organic-social-in-dubais-growing-market/Dubai’s digital market is tilting towards organic social: genuine content, platform-specific tactics and community engagement rather than paid reach.Mon, 03 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/why-building-a-niche-youtube-community-beats-chasing-views/https://www.nbksocial.com/journal/why-building-a-niche-youtube-community-beats-chasing-views/A niche YouTube community delivers loyalty and staying power that chasing viral views cannot, giving creators a stable base for long-term growth.Sun, 02 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/metas-new-data-centre-implications-for-social-media-strategy/https://www.nbksocial.com/journal/metas-new-data-centre-implications-for-social-media-strategy/Meta’s El Paso data centre, built with BlackRock, expands the AI infrastructure behind its apps. Faster processing points to more sophisticated features ahead.Sat, 01 Aug 2026 00:00:00 GMThttps://www.nbksocial.com/journal/why-ai-assistants-recommend-brands-they-know/https://www.nbksocial.com/journal/why-ai-assistants-recommend-brands-they-know/A study of 3,960 AI responses found models search for familiar brands 3.2 times more often. Why buyers never hear your name, and what actually fixes it.Thu, 30 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/what-facebook-verified-means-for-brands/https://www.nbksocial.com/journal/what-facebook-verified-means-for-brands/The blue tick, the paid Meta Verified subscription and the Meta Business Partner badge are three different things. What each one actually proves.Sun, 26 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/best-social-media-schedulers-for-small-teams/https://www.nbksocial.com/journal/best-social-media-schedulers-for-small-teams/Five schedulers compared for small teams: Vista Social, OneUp, SocialBu, Metricool and Postlumo. What each is good at, and how small teams pick the wrong one.Thu, 23 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/your-audience-stopped-posting-plan-for-it/https://www.nbksocial.com/journal/your-audience-stopped-posting-plan-for-it/Over half of people post less than five years ago and say keeping a presence up feels like work. What that does to organic strategies built on participation.Wed, 22 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/why-social-media-is-essential-for-small-businesses/https://www.nbksocial.com/journal/why-social-media-is-essential-for-small-businesses/Small businesses use social to reach customers, build awareness and compete with bigger firms at low cost. What a working presence does for you.Sat, 18 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-youtubes-fifa-creator-cup-changes-brand-engagement/https://www.nbksocial.com/journal/how-youtubes-fifa-creator-cup-changes-brand-engagement/YouTube and FIFA’s Creator Cup pairs creators like IShowSpeed with football legends in a live match. What the format is, and what brands should take from it.Mon, 13 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/social-is-now-the-main-news-source-post-like-it/https://www.nbksocial.com/journal/social-is-now-the-main-news-source-post-like-it/More people get news from social and video than from TV or news sites. What that means for the standard a brand feed is held to.Mon, 13 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/always-on-social-how-publishers-think-about-brand-growth/https://www.nbksocial.com/journal/always-on-social-how-publishers-think-about-brand-growth/Always on social is not just posting daily. Learn how publishers use rhythm, formats and feedback loops to build consistent brand growth.Mon, 06 Jul 2026 00:00:00 GMThttps://www.nbksocial.com/journal/how-whatsapp-usernames-change-brand-interaction/https://www.nbksocial.com/journal/how-whatsapp-usernames-change-brand-interaction/WhatsApp usernames let people chat without handing over a phone number, a privacy shift that forces brands to rethink customer contact.Mon, 29 Jun 2026 00:00:00 GMT