Launch-moment social for a gaming title.
Launch-moment social for a gaming title: strategy and creative direction built for a native audience and a hard launch window.
Client
Gaming title (anonymised)
Sector
Gaming
Services
Strategy · Creative direction
40M+
Views across the launch window
Launch
Built for a fixed, high-stakes moment
Native
Made for the platform and the audience
The situation
A gaming title had a launch window measured in days, and a native audience that can smell a marketing post a mile off.
What NBK did
We set the launch social strategy and creative direction, building moments made for the platform and the community, not adapted from a TV cut.
More work
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