How to Run an Employee Creator Programme
Gap and Starbucks now pay staff to post. The selection, briefs, disclosure and exit rules to settle before you invite your own team to create.
Social media news for the people who run the channels.
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See all →What Reels Translation Does to Your Video
Instagram now translates Reels audio and captions and syncs the lips. What survives the trip, what does not, and what your packaging needs first.
Where Pinterest Fits in Your Channel Mix
Pinterest reported a record 640 million monthly users. It rewards a searchable library rather than a daily feed, which is why most brand teams misread it.
What It Takes to Keep Shorts Monetisation
From February 2027 YouTube doubles its entry bar and asks Shorts partners to hold 10 million views every 90 days. What that means for cadence.
X Now Adds Text to Video Inside the App
X added text and emoji overlays to its iOS video editor. In app text is quick, but it is unreviewable and hard to reuse, so decide where captions get made.
How X’s New Chat Bots Work for Brands
X now lets brands build a bot account that answers messages in X Chat. What it can do, what X does not give you, and who has to build it.
What the ByteDance AI IP Deal Means for Brands
ByteDance has agreed global IP guardrails across its AI models. If your team makes social content in CapCut or Dreamina, the rights check just changed.
LinkedIn Will Now Cut Your Event Video For You
Your Audience Can Now Mute Your Whole Topic
YouTube Turns Your Playlist Into a Show
Facebook Is Standardising How Photo Posts Look
YouTube Shopping Now Tags Amazon Products
The NBK Social briefing
Social media news and analysis from NBK Social, by email.
Strategy
Positioning, channel mix and the decisions behind growth.
Operations
Workflow, approvals and the systems behind consistent output.
Short-form video
Reels, Shorts and TikTok craft, packaging and retention.
NBK Social is published by NBK Media FZ-LLC, the social media agency run by the operators who built social for UNILAD, SPORF and Supercar Blondie.
Taking Ranker from Shows to Public Profiles
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1.9B+The NBK Expert Account Review: one public profile, ten actions, a 30-day checklist, a written report and a recorded walkthrough.
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