How to Run an Employee Creator Programme
Gap and Starbucks now pay staff to post. The selection, briefs, disclosure and exit rules to settle before you invite your own team to create.
Topic · 64 articles
Operations.
What It Takes to Keep Shorts Monetisation
From February 2027 YouTube doubles its entry bar and asks Shorts partners to hold 10 million views every 90 days. What that means for cadence.
How X’s New Chat Bots Work for Brands
X now lets brands build a bot account that answers messages in X Chat. What it can do, what X does not give you, and who has to build it.
YouTube Counts a View From the First Frame
From 24 August YouTube counts a view the moment a video starts. Public numbers will jump, engaged views will not, and your reporting needs both.
When Fake Recruiters Use Your Brand on LinkedIn
Scammers run fake job ads under real company names. What a brand can do about LinkedIn impersonation, who owns it, and how to warn candidates.
YouTube Now Lets You Rehearse a Vertical Livestream
Practice Mode lets a team run a private vertical live session before going live. Why a rehearsal step changes who can safely stream for a brand.
Who Moderates Your Comment Section Now
TikTok is closing its Nashville moderation office and cutting 250 roles. Why replying, escalating and moderating is becoming your team’s job.
What Instagram Skip Rate and Share Rate Mean
Skip rate is the share of viewers who leave in the first three seconds. What both numbers really mean, why there is no benchmark, and what to change.
Snapchat and HubSpot: Boosting Lead Generation Organically
Use Snapchat and HubSpot integration for organic lead generation without paid ads.
Snapchat’s Business Manager Enhancements: What Agencies Need to Know
Snapchat’s Business Manager update brings Agency Permissions and Cross-Organisation Audience Sharing: tighter access control, shared targeting, less friction.
Who Owns the Creative Brief Now
Brands are handing creators a thought starter instead of a finished brief. What that changes about approvals, feedback loops and who signs off the idea.
Half of What Instagram Recommends Is Under a Day Old
Meta says over half of recommended Instagram Feed content is less than 24 hours old, double a year ago. What that does to your approval timeline.
How to Protect Your Content from Freebooting
Freebooting robs creators of credit and revenue when work is reposted without permission. Watermarks, copyright tools and monitoring offer protection.
Speed vs Budget: How Football Clubs Nail Social Media
Speed, not budget, is what separates football clubs on social. How posting in the moments after a match beats a bigger content budget.
How to Manage Multiple Snapchat Accounts Without a Headache
Running several Snapchat accounts gets messy fast. A centralised email, a master admin account, Profile Manager and a wallet per account keep it in order.
What YouTube’s New Studio Insights Tab Changes
YouTube is testing a Studio redesign that renames Analytics to Insights and adds AI summary cards. What it helps with and what it quietly takes away.
How to Track Social Posts in Google Search Console
Google lets you connect Instagram, TikTok, X and YouTube to Search Console and see which searches surface your posts. What to set up, and what it misses.
What a Creator Media Kit Does Not Tell You
A media kit is a CV, not an audit. What to ask a creator for before an organic collaboration, and what should stop one.
How to Handle a Social Media Crisis
People hear about a brand problem on social first, and 84 percent say the speed of the reply shapes how they judge it. The process to build before you need it.
Why TikTok’s MMM Study Matters for Organic Growth
TikTok’s own modelling says last-click undercredits it. The same measurement gap undercredits organic social, and what belongs in your report instead.
Why Platforms Are Moving to Creator Systems
Social platforms are pushing brands towards creator-style publishing. Here’s why that changes the system behind your content.
How to Build a Social Media Approval System
Streamline your social media approval process with a structured system for faster, clearer approvals.
Why Your Social Tools Do Not Talk to Each Other
Only about a third of marketers call their tech stack integrated. How disconnected tools quietly become an approvals and accuracy problem.
Matchday Is Not a Content Calendar
Matchday social needs more than scheduled posts. Football clubs need workflow, speed, judgement and a system that can react live.
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