How to Delete a TikTok Video
How to delete a TikTok video, and why a brand should often make a post private instead, since privacy can be changed back and the view count stays.
Platform · 41 articles
TikTok
What Duolingo’s TikTok Teaches Brands
How Duolingo built one of the most followed brand accounts on TikTok with social-first, organic content and no call to action, in its own shareholder letters.
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TikTok Shop runs its Black Friday and Cyber Monday campaign from 11 to 30 November
TikTok Shop’s holiday campaign runs 11 to 30 November, and US shoppers can now return eligible orders at about 10,000 Happy Returns locations.
Who Is Dylan Page
The creator the Reuters Institute found heads the UK’s list of named news creators, with 19 million TikTok followers, and what publishers can learn from him.
Who Is the CEO of TikTok
Shou Chew runs TikTok globally while Adam Presser leads the US joint venture: who decides what, and why the split matters to brands on TikTok.
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TikTok signs a deal with MADE BY US STUDIOS for creator-led micro-series
TikTok and MADE BY US STUDIOS will co-produce creator-led vertical micro-series for TikTok and PineDrama, starting with Player and The Knock.
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TikTok adds in-app checkout and a shopping assistant to its advertiser tools
TikTok unveiled Buy Direct checkout, a Shopping Assistant agent and a US ad network across 400,000 apps at Advertising Week New York.
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TikTok says it has more than 30 million monthly users in the UK
TikTok’s UK agency lead says finance, B2B and automotive brands fit the platform, citing more than 30 million monthly UK users.
How to Duet on TikTok
How a TikTok Duet works, how to make one, and the privacy settings that decide who can Duet your brand’s videos.
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TikTok’s Halloween travel guide points users to bookable experiences in TikTok GO
TikTok’s newsroom spotlights creators’ Halloween destinations and tells users they can book tours and events directly through TikTok GO.
How to Go Live on TikTok
What a TikTok account needs before it can go LIVE, how to start a stream from the app, and how a brand should plan one so it is worth watching.
How to Add a Link to Your TikTok Bio
Who can add a link to a TikTok profile, why the option is missing for most new accounts, and how a verified business account gets one without 1,000 followers.
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TikTok puts its US business footprint at 8.5 million companies and $81 billion
TikTok used UN General Assembly week to publish new economic figures for the US, Europe and the UK, and restate how it labels AI content.
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TikTok says it supported $81 billion in US GDP and 410,000 jobs in 2025
PF Global’s 2026 report for TikTok puts the app’s 2025 US impact at $81 billion in GDP and 410,000 jobs, with new figures on local discovery.
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TikTok lets ShopMy turn creators’ affiliate posts into Spark Ads
TikTok has opened its Content Suite API to approved partners. What ShopMy’s Spotlights does with affiliate posts, and what brands should check first.
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TikTok launches a Taylor Swift search hub with fan unlocks for The Encore
Searching Taylor Swift on TikTok now opens a dedicated hub with a profile frame to earn and behind-the-scenes clips that fans unlock together.
How to Test a Video Before You Post It
What Instagram, YouTube and Facebook let you test before a video reaches your followers, what TikTok does not, and how to judge a cut first.
What TikTok’s NFL Partnership Gives Sports Teams
TikTok’s NFL game day hubs ask more of the teams than the league. What the renewal means for a club’s archive, approvals and weekly publishing rhythm.
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TikTok adds voice comments, comment polls and photo carousels
TikTok has added voice comments, creator-run comment polls and multi-photo comments. Polls and Live Photo comments are live now; the rest arrive within a month.
What Voice Notes in TikTok Comments Mean for Moderation
TikTok added 60-second voice notes, photo carousels and polls to comments on 3 September. What that does to moderation, response times and escalation.
Your Audience Can Now Mute Your Whole Topic
Facebook, Instagram and TikTok all let people tune their own feeds by topic now. What opt-in reach does to broad accounts and to narrow ones.
Should You Claim a Google Search Profile
Google Search profiles need 100,000 followers on YouTube, Instagram or X, or 300,000 on TikTok. Who can claim one, what it does and what to do if you cannot.
What Manage Keywords Means on TikTok
TikTok attaches keywords to your videos and lets you edit them. What the Manage keywords setting does, where to find it, and which ones to change.
What Every Platform Now Does About AI Content
YouTube, TikTok, Reddit, Snapchat, LinkedIn, Pinterest and Meta all changed their AI content rules. What each now demotes, labels or refuses to pay for.
The NBK Social briefing
Our TikTok coverage, and everything else we publish, by email.