How X Communities Work, and How to Start One
Who can start and run an X Community, the account rules for admins, the ten-rule limit and the moderation tools, and when a brand should start one.
Topic · 63 articles
Strategy.
Is Facebook Dead
Whether Facebook still matters for brands, judged on reach and usage figures from Ofcom and global survey data rather than on how it feels.
How to Get Your Discord Server on Server Discovery
What Discord requires before a server can appear in Server Discovery, and how a brand community gets there.
How a Local Business Gets Named in Its City Subreddit
UK city subreddits are where locals ask for a restaurant, a plumber or a shop. How a local business earns a mention in r/london or r/manchester without an ad.
What TikTok’s NFL Partnership Gives Sports Teams
TikTok’s NFL game day hubs ask more of the teams than the league. What the renewal means for a club’s archive, approvals and weekly publishing rhythm.
Where to Find a Platform’s Real User Numbers
Big platforms must publish their EU user numbers twice a year by law. Where to read them, and how to use the direction of travel to pick your channels.
Your Audience Can Now Mute Your Whole Topic
Facebook, Instagram and TikTok all let people tune their own feeds by topic now. What opt-in reach does to broad accounts and to narrow ones.
Should You Claim a Google Search Profile
Google Search profiles need 100,000 followers on YouTube, Instagram or X, or 300,000 on TikTok. Who can claim one, what it does and what to do if you cannot.
How Brands Can Navigate Gen Alpha and Gen Z Humour on Snapchat
Brand humour on Snapchat fails on timing and permission, not on the writing. How to build a lane fast enough to be funny, and when not to try at all.
What Australia’s Under-16 Social Rules Did to Audiences
Australia’s under-16 restrictions barely dented teen usage. The regulator’s own three-month data shows where those audiences actually went.
Why Smaller Football Clubs Win Big on Social
Smaller football clubs beat bigger rivals on social with engagement and community, not spend. The craft-driven habits behind their results.
How WhatsApp’s Group Chat Updates Impact Social Strategy
WhatsApp’s August 2026 group chat update: what it adds, why Business app numbers cannot use groups, and the Cloud API limit of eight people per group.
What the Disney and TikTok Deal Means for Brands
Disney is licensing its characters into creator videos and pulling fan edits onto Disney+. What that changes for any brand that owns IP.
What Snapchat’s SPECS Launch Means for Brands
SPECS are on pre-order at $2,195, shipping this autumn in the US, UK and France. What the launch changes for a brand on Snapchat, and what to do first.
The Role of Organic Social in Dubai’s Growing Market
Dubai’s digital market is tilting towards organic social: genuine content, platform-specific tactics and community engagement rather than paid reach.
Why Building a Niche YouTube Community Beats Chasing Views
A niche YouTube community delivers loyalty and staying power that chasing viral views cannot, giving creators a stable base for long-term growth.
Meta’s New Data Centre: Implications for Social Media Strategy
Meta’s El Paso data centre, built with BlackRock, expands the AI infrastructure behind its apps. Faster processing points to more sophisticated features ahead.
The Other League Table: English football club social media rankings
The social media performance of all 116 English league clubs, Premier League, EFL and National League, measured across the 2025-26 season run-in on Facebook, Instagram, TikTok, X and YouTube.
Why AI Assistants Recommend Brands They Know
A study of 3,960 AI responses found models search for familiar brands 3.2 times more often. Why buyers never hear your name, and what actually fixes it.
What Being Verified on Facebook Actually Means
The blue tick, the paid Meta Verified subscription and the Meta Business Partner badge are three different things. What each one actually proves.
5 Best Social Media Schedulers for Small Teams
Five schedulers compared for small teams: Vista Social, OneUp, SocialBu, Metricool and Postlumo. What each is good at, and how small teams pick the wrong one.
Your Audience Stopped Posting. Plan For It
Over half of people post less than five years ago and say keeping a presence up feels like work. What that does to organic strategies built on participation.
Why Social Media Is Essential for Small Businesses
Small businesses use social to reach customers, build awareness and compete with bigger firms at low cost. What a working presence does for you.
FIFA Creator Cup: What It Is and Why It Matters for Brands
YouTube and FIFA’s Creator Cup pairs creators like IShowSpeed with football legends in a live match. What the format is, and what brands should take from it.
The NBK Social briefing
Social media news and analysis from NBK Social, by email.