Your Audience Can Now Mute Your Whole Topic
Facebook, Instagram and TikTok all let people tune their own feeds by topic now. What opt-in reach does to broad accounts and to narrow ones.
Topic · 57 articles
Strategy.
Should You Claim a Google Search Profile
Google gave publishers and creators a profile page inside Search and Discover. Who qualifies, what it actually shows, and whether it is worth the setup.
How Brands Can Navigate Gen Alpha and Gen Z Humour on Snapchat
Brand humour on Snapchat fails on timing and permission, not on the writing. How to build a lane fast enough to be funny, and when not to try at all.
What Australia’s Under-16 Social Rules Did to Audiences
Australia’s under-16 restrictions barely dented teen usage. The regulator’s own three-month data shows where those audiences actually went.
Why Smaller Football Clubs Win Big on Social
Smaller football clubs beat bigger rivals on social with engagement and community, not spend. The craft-driven habits behind their results.
How WhatsApp’s Group Chat Updates Impact Social Strategy
Groups are not available for WhatsApp Business app numbers, and the Cloud API caps a group at eight people. What the August 2026 update changes for brands.
What the Disney and TikTok Deal Means for Brands
Disney is licensing its characters into creator videos and pulling fan edits onto Disney+. What that changes for any brand that owns IP.
How Snapchat’s SPECS Could Redefine Brand Engagement
Snapchat’s SPECS AR glasses arrive on 16 September with AI assistance built in. Immersive, interactive content could deepen brand engagement on the app.
The Role of Organic Social in Dubai’s Growing Market
Dubai’s digital market is tilting towards organic social: genuine content, platform-specific tactics and community engagement rather than paid reach.
Why Building a Niche YouTube Community Beats Chasing Views
A niche YouTube community delivers loyalty and staying power that chasing viral views cannot, giving creators a stable base for long-term growth.
Meta’s New Data Centre: Implications for Social Media Strategy
Meta’s El Paso data centre, built with BlackRock, expands the AI infrastructure behind its apps. Faster processing points to more sophisticated features ahead.
The Other League Table: English football club social media rankings
The social media performance of all 116 English league clubs, Premier League, EFL and National League, measured across the 2025-26 season run-in on Facebook, Instagram, TikTok, X and YouTube.
Why AI Assistants Recommend Brands They Know
A study of 3,960 AI responses found models search for familiar brands 3.2 times more often. Why buyers never hear your name, and what actually fixes it.
What Being Verified on Facebook Actually Means
The blue tick, the paid Meta Verified subscription and the Meta Business Partner badge are three different things. What each one actually proves.
5 Best Social Media Schedulers for Small Teams
Five schedulers compared for small teams: Vista Social, OneUp, SocialBu, Metricool and Postlumo. What each is good at, and how small teams pick the wrong one.
Your Audience Stopped Posting. Plan For It
Over half of people post less than five years ago and say keeping a presence up feels like work. What that does to organic strategies built on participation.
Why Social Media Is Essential for Small Businesses
Small businesses use social to reach customers, build awareness and compete with bigger firms at low cost. What a working presence does for you.
FIFA Creator Cup: What It Is and Why It Matters for Brands
YouTube and FIFA’s Creator Cup pairs creators like IShowSpeed with football legends in a live match. What the format is, and what brands should take from it.
Social Is Now the Main News Source. Post Like It
More people get news from social and video than from TV or news sites. What that means for the standard a brand feed is held to.
Always On Social: How Publishers Think About Brand Growth
Always on social is not just posting daily. Learn how publishers use rhythm, formats and feedback loops to build consistent brand growth.
How WhatsApp Usernames Change Brand Interaction
WhatsApp usernames let people chat without handing over a phone number, a privacy shift that forces brands to rethink customer contact.
How to Handle Copyright Infringement on Social Media
Steps to take if your content is used without permission on social platforms.
The End of Set-and-Forget Social Publishing
Set-and-forget social publishing is breaking down. Brands now need always-on systems that can adapt to platform changes.
How to Optimise Content for Social Search on Meta
Meta now runs every public Reels and Feed post through a language model that reads topic and tone. What that changes about how you write captions and hooks.
The NBK Social briefing
Social media news and analysis from NBK Social, by email.