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WhatsApp now lets people without an account join a call
WhatsApp users can now invite anyone to a call by link, including people with no WhatsApp account, who join from a computer browser.
Platform · 10 articles WhatsApp
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Meta launches an enterprise platform to sell its AI agents to businesses
Meta’s new Enterprise Platform will sell the Muse agent and Business Agent to companies, with no price, date or country list yet. What brands should do now.
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Meta VR Glasses launch in spring 2027 for just under $1,300
Meta’s VR Glasses weigh 100 grams and cost just under $1,300 from spring 2027. What they play, how calling works and what brands should check at launch.
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Everything Meta announced at Connect 2026
Everything Meta announced at Connect 2026: Muse on AI glasses, $1,299 VR glasses in spring 2027, Ray-Ban Display in the UK and what each means for brands.
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Meta launches Muse, a personal AI agent that lives in WhatsApp
Meta introduced Muse on 8 September, an AI agent that runs errands, shops with purchase protection and talks like a contact in WhatsApp; US rollout first.
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Meta One puts business tools and extra AI usage behind a subscription from $14.99 a month
Meta One plans for creators and businesses start at $14.99 a month. What Essential and Advanced include, what stays free, and how to weigh the cost.
How WhatsApp’s Group Chat Updates Impact Social Strategy
WhatsApp’s August 2026 group chat update: what it adds, why Business app numbers cannot use groups, and the Cloud API limit of eight people per group.
How WhatsApp Usernames Change Brand Interaction
WhatsApp usernames let people chat without handing over a phone number, a privacy shift that forces brands to rethink customer contact.
What WhatsApp Channels Are Actually For
A one-way broadcast to an audience that opted in, with no replies and no ad auction. Where it fits in a brand’s channel mix, and where it does not.
Why Your Business Number Cannot Make WhatsApp Groups
Can a WhatsApp Business number make groups? Not on the app, and the Groups API caps a group at eight people. Here is what a brand can run instead.
The NBK Social briefing
Our WhatsApp coverage, and everything else we publish, by email.