How WhatsApp’s Group Chat Updates Impact Social Strategy
Groups are not available for WhatsApp Business app numbers, and the Cloud API caps a group at eight people. What the August 2026 update changes for brands.
Platform · 4 articles WhatsApp
How WhatsApp Usernames Change Brand Interaction
WhatsApp usernames let people chat without handing over a phone number, a privacy shift that forces brands to rethink customer contact.
What WhatsApp Channels Are Actually For
A one-way broadcast to an audience that opted in, with no replies and no ad auction. Where it fits in a brand’s channel mix, and where it does not.
Why Your Business Number Cannot Make WhatsApp Groups
Groups are not available on WhatsApp Business app numbers, and the Groups API caps a group at eight people. What a brand can actually run on WhatsApp.
The NBK Social briefing
Our WhatsApp coverage, and everything else we publish, by email.