Meta launches an enterprise platform to sell its AI agents to businesses.
Meta has set up Meta Enterprise Platform to sell Muse and its Business Agent to companies, led by former MongoDB chief CJ Desai.
Meta has launched Meta Enterprise Platform, which Mark Zuckerberg calls “the next major pillar” of the business, set up to help businesses use AI to grow.
It was announced on 28 September 2026 in a statement from Zuckerberg, with no launch date, price or country list given.
To begin with, Meta says it will bring its full technology stack to businesses and developers: the Muse agent, Meta Business Agent, the Muse API, Muse Code “and more”. Meta, the company behind Facebook, Instagram and WhatsApp, says it already helps hundreds of millions of businesses reach customers, and that the new unit rests on strengths few other companies have: advanced models, agents, large-scale infrastructure and years of working closely with businesses.
Who is running it
Chirantan “CJ” Desai joins Meta as Chief Enterprise Platform Officer, reporting directly to Zuckerberg. He comes from MongoDB, where he was CEO and President, and before that led product and engineering at Cloudflare and spent nearly eight years at ServiceNow, including as President and COO.
In his own statement, Desai says the platform will turn Meta’s AI stack into products and services that companies can deploy for their own businesses, and that security and privacy are built into Meta’s enterprise products from the outset, as with Muse. He says the goal is to make Meta the place enterprises come to scale.
What it says, and what it only signals
What Meta states: a new business unit, a named leader reporting to the CEO, and a first product list made of tools it has already announced. What it does not state: pricing, which countries, whether any of it reaches the business tools a social team already logs into, and when.
The signal is plainer than the detail. Meta now intends to sell AI to businesses as a line of its own, beside advertising, and the agent it pitched in June as a way to “be there for every customer” is on the first list.
What it means for brands
The Meta Business Agent is the part to watch, because it is the product aimed at a brand’s own customers, and it now has an executive whose job is to sell it. Nothing changes in your accounts today. This week, agree who on your team would own an AI agent speaking to customers for the brand, and what it would and would not be allowed to say, so you have an answer ready when Meta or your agency raises it.
Sources
The NBK Social briefing
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