How to Go Live on TikTok
What a TikTok account needs before it can go LIVE, how to start a stream from the app, and how a brand should plan one so it is worth watching.
Guides · 45 articles
How-to guides.
How to Add a Link to Your TikTok Bio
Who can add a link to a TikTok profile, why the option is missing for most new accounts, and how a verified business account gets one without 1,000 followers.
Instagram Account Disabled: How Appeals and Strikes Work
Meta’s own rules on how long Instagram and Facebook strikes last, what a disabled account can do, and why to act the same day.
How to Add Chapters to a YouTube Video
How YouTube chapters work, the timestamp rules a description must follow, when automatic chapters apply, and how to name chapters people search for.
How to Turn Off Auto Dubbing on YouTube
YouTube switches auto dubbing on by default for eligible channels. How to turn it off or review dubs first, and when a brand should.
How Instagram Notes Work for Brands
Instagram Notes are short posts that sit in the inbox for 24 hours. Who sees a brand’s Note, where replies go, and when it is worth using.
What Happened to LinkedIn Creator Mode
LinkedIn said it would retire the creator mode switch in March 2024. What that left, and how a founder should choose Follow or Connect as their main button.
How to Become a Freelance Social Media Manager in the UK
Registering with HMRC, the Making Tax Digital thresholds arriving from 2026 to 2028, and pricing the work, for social media managers going freelance.
How to Become a Snap Star
Snap’s own criteria for the Snap Star badge, why general interest accounts do not qualify, and the separate verification route brands use instead.
How to Test a Video Before You Post It
What Instagram, YouTube and Facebook let you test before a video reaches your followers, what TikTok does not, and how to judge a cut first.
How a Local Business Gets Named in Its City Subreddit
UK city subreddits are where locals ask for a restaurant, a plumber or a shop. How a local business earns a mention in r/london or r/manchester without an ad.
How to Run an Employee Creator Programme
Gap and Starbucks now pay staff to post. The selection, briefs, disclosure and exit rules to settle before you invite your own team to create.
How to Stop People Scrolling Past Your Video
Where viewers leave your video tells you what is broken. How to read YouTube and Instagram retention curves, and the fix for each of the three drop-offs.
How to Protect Your Content from Freebooting
Freebooting robs creators of credit and revenue when work is reposted without permission. Watermarks, copyright tools and monitoring offer protection.
How to Do a Collab Post on LinkedIn
LinkedIn lets you add up to five collaborators from the sharebox. Who is eligible, how the invitation works, and when a joint post is worth doing.
How to Manage Multiple Snapchat Accounts Without a Headache
Running several Snapchat accounts gets messy fast. A centralised email, a master admin account, Profile Manager and a wallet per account keep it in order.
How to Own a Topic in AI Search
A six month study of 1,094 categories in ChatGPT found winning one prompt is not owning a topic. What it takes to be the brand an assistant names.
How to Choose the Right Social Media Platforms for Your Brand
Choosing social platforms comes down to your goals, your audience and each platform’s strengths. A practical way to decide where to show up.
How to Track Social Posts in Google Search Console
Google lets you connect Instagram, TikTok, X and YouTube to Search Console and see which searches surface your posts. What to set up, and what it misses.
How to Write a Social Persona Your Team Can Use
Most brand personas are a mood board nobody opens. What a persona document needs to contain before it changes a single post.
How to Handle a Social Media Crisis
People hear about a brand problem on social first, and 84 percent say the speed of the reply shapes how they judge it. The process to build before you need it.
How to Handle Copyright Infringement on Social Media
Steps to take if your content is used without permission on social platforms.
How to Build a Social Media Approval System
Streamline your social media approval process with a structured system for faster, clearer approvals.
How to Optimise Content for Social Search on Meta
Meta now runs every public Reels and Feed post through a language model that reads topic and tone. What that changes about how you write captions and hooks.
The NBK Social briefing
Social media news and analysis from NBK Social, by email.