Social media performance, studied at full population.
NBK Social Research publishes sector studies built the way research should be built: the complete population measured, never a sample; public data only; metric definitions and weights locked before collection begins; and every organisation in the study sent its own findings, free. The result is social media benchmarks a sector can actually argue with.
The Other League Table: English football club social media rankings
The social media performance of all 116 English league clubs, Premier League, EFL and National League, measured across the 2025-26 season run-in on Facebook, Instagram, TikTok, X and YouTube. Five division rankings, the overall table across all 116, and the global reach multiplier. Bournemouth, Coventry City, Lincoln City, Bromley and York City top their divisions.
Research: Matt Cunnelly · Josh Stoddard
Read the study →The methodology was locked before collection and published before the tables: exact formulas, weights, a worked example and the sensitivity analysis.