NBK Social Research

Social media performance, studied at full population.

The whole population
Every organisation in the sector is measured, never a sample, so a ranking has nobody missing from it.
Public data only
Posts, timestamps and interaction counts anyone can see. No API permissions, no private analytics, no impressions.
Locked before collection
Metric definitions and weights are fixed and published before the data is gathered, so no table can be tuned once the answers are known.

Published studies

The studies, newest first.

Study 002 LinkedIn Live · Published 9 October 2026

What Works on LinkedIn: 74,119 posts measured

Every public post from 346 prominent LinkedIn writers, measured by length, line rhythm, first line, format, image shape, links, hashtags, timing, cadence, subject, profile and banner. Each band is indexed against the median post and checked per follower, on comments and within the author, so the study says which habits lift a post and which only mark a big account. No author named, no post quoted.

Research: Matt Cunnelly · Josh Stoddard

74,119posts measured

346profiles

17sections of tables

4lenses on every band

Study 001 English football Live · Published 1 August 2026

The Other League Table: English football club social media rankings

The social media performance of all 116 English league clubs, Premier League, EFL and National League, measured across the 2025-26 season run-in on Facebook, Instagram, TikTok, X and YouTube. Five division rankings, the overall table across all 116, and the global reach multiplier. Bournemouth, Coventry City, Lincoln City, Bromley and York City top their divisions.

Research: Matt Cunnelly · Josh Stoddard

116clubs measured

5platforms

193,332posts analysed

977,683,366interactions counted

Summary data behind any study is available to journalists and researchers on request: media enquiries.