Should the Brand or the Creator Post an Instagram Collab
A 520,000 post study of Instagram brand posts found creator-led collabs beat brand-led ones on shares. How to set a collab up the right way round.
Platform · 58 articles Instagram
How to Report Impersonation on Instagram
How a business reports an Instagram account pretending to be it, who can file the report, and what to do while it is reviewed.
How to Change Your Instagram Username
How to change an Instagram username or display name, the limits on how often, the review a large account can trigger, and how to protect the old handle.
How to Set Up Instagram Two-Factor Authentication
How to turn on Instagram two-factor authentication, and how a social team adds each person’s phone instead of passing one code around.
How to Remove a Follower on Instagram
How to remove a follower on Instagram, whether they are told, and when blocking or restricting is the better tool for a brand account.
Who Is Adam Mosseri
The head of Instagram: his career at Meta from News Feed to Instagram, how he explains ranking in public, and why social teams should follow what he says.
Instagram Account Disabled: How Appeals and Strikes Work
Meta’s own rules on how long Instagram and Facebook strikes last, what a disabled account can do, and why to act the same day.
How Instagram Notes Work for Brands
Instagram Notes last 24 hours and only reach mutual followers or Close Friends. How a brand’s Note works, where replies land and when it is worth using.
How to Test a Video Before You Post It
What Instagram, YouTube and Facebook let you test before a video reaches your followers, what TikTok does not, and how to judge a cut first.
Update Platform updates
Meta’s Muse agent can now run social and ads work for small businesses
Muse for Small Business connects to Facebook Pages, Instagram analytics, Meta ad accounts and tools like Shopify and Canva, and acts only with approval.
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Meta launches an enterprise platform to sell its AI agents to businesses
Meta’s new Enterprise Platform will sell the Muse agent and Business Agent to companies, with no price, date or country list yet. What brands should do now.
What a Feed Opt-Out Law Means for Brand Reach
Australia’s draft Digital Duty of Care would let users switch off recommendations. What a following-only feed does to a brand’s reach, and what to change now.
Update Platform updates
Meta actioned 3.6 million empty Pages before scammers could use them
Meta has published what its Singapore police partnership removed: 3.6 million empty Pages in July, and 113,000 scam entities in six months.
Update Platform updates
Meta launches Muse, a personal AI agent that lives in WhatsApp
Meta introduced Muse on 8 September, an AI agent that runs errands, shops with purchase protection and talks like a contact in WhatsApp; US rollout first.
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Meta One puts business tools and extra AI usage behind a subscription from $14.99 a month
Meta One plans for creators and businesses start at $14.99 a month. What Essential and Advanced include, what stays free, and how to weigh the cost.
Instagram Will Label AI Generated Profiles
Instagram now asks profiles built around an AI person to carry a label, and those that skip it can lose recommendations. What counts, and how to check.
What Reels Translation Does to Your Video
Instagram’s Meta AI now dubs Reels into other languages in a voice like yours and can sync your lips. How it works, which languages, and what gets lost.
Your Audience Can Now Mute Your Whole Topic
Facebook, Instagram and TikTok all let people tune their own feeds by topic now. What opt-in reach does to broad accounts and to narrow ones.
Should You Claim a Google Search Profile
Google Search profiles need 100,000 followers on YouTube, Instagram or X, or 300,000 on TikTok. Who can claim one, what it does and what to do if you cannot.
What Instagram Skip Rate and Share Rate Mean
What Instagram skip rate and share rate measure, how to read them together, why there is no official benchmark, and what to change when either one slips.
Facebook Is Testing a Link Cap. Plan Around It
Facebook limits some Pages to two link posts a month unless they pay. What the test covers, what is confirmed and how to plan around it.
Half of What Instagram Recommends Is Under a Day Old
Meta says over half of recommended Instagram Feed content is less than 24 hours old, double a year ago. What that does to your approval timeline.
How to Stop People Scrolling Past Your Video
How to read a retention curve on YouTube and Instagram, tell whether viewers leave at frame one, early or mid-video, and fix each drop-off.
Meta Muse for brands: what the AI agent reads and does
What Meta’s Muse agent reads from Instagram, what it cannot post, where it is available and what UK brands with US customers should check now.
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