Matt Cunnelly
- 15+ years operating social for global publishers
- Founder & CEO, NBK Social, Dubai
- Built and ran social at UNILAD (LADbible Group)
Social media news and analysis, by email.
News, analysis and the occasional argument, from two people who have run social at publisher scale. Sent to you instead of you checking back.
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The kind of story you would be sent
- How to Add a Pinterest Save Button to Your Website
How to add Pinterest’s Save add-on to a website, which version to choose, and the image sizes it needs.
- Should the Brand or the Creator Post an Instagram Collab
A 520,000 post study of Instagram brand posts found creator-led collabs beat brand-led ones on shares. How to set a collab up the right way round.
- Meta adds AI rule checks and a shared content calendar to Forum for group admins
Meta’s Forum app for Facebook Groups gives admins AI tags on pending posts, custom Admin Assist rules, a shared calendar and pinned comments.
- How to Delete a TikTok Video
How to delete a TikTok video, and why a brand should often make a post private instead, since privacy can be changed back and the view count stays.
- Who Is the CEO of Bluesky
Toni Schneider, founding CEO of Automattic, now runs Bluesky. His background, how he got the job and what he says comes next.
- LinkedIn’s CTV Ads can now be bought through Google’s Display & Video 360
LinkedIn has opened programmatic buying of its Connected TV Ads through Google’s Display & Video 360, for US targeting only at launch.
Who writes it
Every article, by author → 
Josh Stoddard
- A decade inside the UK's biggest social publishers
- Co-Founder & CSO, NBK Social, Manchester
- Social at UNILAD (LADbible Group) and SPORF (Social Chain)
Other ways to follow
RSS
The whole publication at /rss.xml. Every platform hub and desk has its own feed, linked in that page's head, so a reader app follows one platform instead of everything.
LinkedIn and email
NBK Social on LinkedIn. Anything you think we should be covering: contact@nbksocial.com.
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