Matt Cunnelly
- 15+ years operating social for global publishers
- Founder & CEO, NBK Social, Dubai
- Built and ran social at UNILAD (LADbible Group)
Social media news and analysis, by email.
News, analysis and the occasional argument, from two people who have run social at publisher scale. Sent to you instead of you checking back.
Free. We never sell or share your address. Unsubscribe in one click.
The kind of story you would be sent
- How to Run an Employee Creator Programme
Gap and Starbucks now pay staff to post. The selection, briefs, disclosure and exit rules to settle before you invite your own team to create.
- What Reels Translation Does to Your Video
Instagram now translates Reels audio and captions and syncs the lips. What survives the trip, what does not, and what your packaging needs first.
- LinkedIn Will Now Cut Your Event Video For You
LinkedIn auto-generates clips and chapters from event recordings. Editing was never the bottleneck, so here is what the real one is.
- Your Audience Can Now Mute Your Whole Topic
Facebook, Instagram and TikTok all let people tune their own feeds by topic now. What opt-in reach does to broad accounts and to narrow ones.
- YouTube Turns Your Playlist Into a Show
YouTube’s TV app now lets you turn a playlist into an episodic show. Why your back catalogue needs a running order, not just a tag.
- Facebook Is Standardising How Photo Posts Look
Facebook is arranging multi-photo posts into a standard grid and expanding feed content to full screen on tap. What that changes about packaging.
Who writes it
Every article, by author → 
Josh Stoddard
- A decade inside the UK's biggest social publishers
- Co-Founder & CSO, NBK Social, Manchester
- Social at UNILAD (LADbible Group) and SPORF (Social Chain)
Other ways to follow
RSS
The whole publication at /rss.xml. Every platform hub and desk has its own feed, linked in that page's head, so a reader app follows one platform instead of everything.
LinkedIn and email
NBK Social on LinkedIn. Anything you think we should be covering: contact@nbksocial.com.
Add NBK Social as a preferred source and our stories rank higher in your Top Stories. Open Google's source settings →