How to Duet on TikTok
How a TikTok Duet works, how to make one, and the privacy settings that decide who can Duet your brand’s videos.
Topic · 26 articles
Short-form video.
How to Go Live on TikTok
What a TikTok account needs before it can go LIVE, how to start a stream from the app, and how a brand should plan one so it is worth watching.
What Reels Translation Does to Your Video
Instagram’s Meta AI now dubs Reels into other languages in a voice like yours and can sync your lips. How it works, which languages, and what gets lost.
LinkedIn Will Now Cut Your Event Video For You
LinkedIn auto-generates clips and chapters from event recordings. Editing was never the bottleneck, so here is what the real one is.
X Now Adds Text to Video Inside the App
X added text and emoji overlays to its iOS video editor. In app text is quick, but it is unreviewable and hard to reuse, so decide where captions get made.
What Snapchat Will Not Recommend or Pay For
Snapchat’s Content Guidelines for Recommendation Eligibility decide what reaches non-followers and gets paid. What they say on reposts, repetition and AI.
How Snapchat’s Focus on Genuine Content Affects Creators
Snapchat’s Spotlight algorithm now favours genuine human-made content, forcing creators who built on AI-generated video to change course.
Who Can Use YouTube Shorts Custom Thumbnails
Custom thumbnails for YouTube Shorts are Partner Programme only, desktop only, and cannot be A/B tested. What that changes about how you choose one.
What YouTube Shopping Means for UK Brands
YouTube’s affiliate programme is live in the UK with M&S, Boots, Next and Currys. What it changes for brands and creators earning from organic video.
Turn YouTube Shorts Views Into Long-Form Growth
A concrete plan for moving Shorts viewers to long-form, using YouTube’s related-video link, its three viewer segments and the first ten seconds.
Snapchat Monetisation Requirements Explained
Snapchat’s monetisation requirements in full: 50,000 followers, 15,000 hours of view time, the 3,000 hour Spotlight floor, and how to publish to clear them.
How Snapchat Spotlight Comments Work for Brands
Do Snapchat Spotlight videos have comments? Yes, but they stay hidden until you approve them. How the pending queue works and who on your team should own it.
The Difference Between Snapchat Stories and Spotlight
Stories go to the people who already follow you, Spotlight goes to strangers, Highlights stay on your profile. What each surface is for and what belongs where.
Can You Monetise Snapchat Without 50k Followers?
Snapchat ended Spotlight Rewards in January 2025. Here is the real monetisation bar, why view time gates you before followers do, and what to do under it.
How Snapchat Spotlight Reshapes Creator Monetisation
Snapchat Spotlight once paid over $1 million a day for viral hits. Creator payouts now sit behind invitations, follower counts and watch time targets.
Snapchat Payouts: What They Are and How You Get Paid
What a Snapchat payout actually is, how creators earn Creator Rewards, the $100 minimum, and how long the money takes to reach your bank.
How YouTube Shorts Build an Engaged Community
A practical read on what Shorts actually do for community, which signals matter, and how to turn a scrolling audience into one that comes back.
How Facebook Decides Which Reels to Show
Facebook ranks Reels on ten predictions, and only one is a like. What Meta’s system card says it measures, and how to brief and edit Reels around it.
The Teleprompter Removed the Last Excuse
Instagram put a scrolling script under the camera. The hard part of talking to camera was never the reading, it was that nobody wrote anything down first.
How to Repurpose Long-Form Video for Social Media
Long form video can fuel stronger social output when it is repurposed properly. Learn how to turn podcasts, events and films into platform native content.
How Podcast Clips Build Personal Brands on LinkedIn
Podcast clips let founders show how they think and speak, which written posts rarely can. Most clip strategies stall at content recycling.
How Long Can an Instagram Reel Be, and How Long Should It Be
Instagram Reels can run up to 20 minutes, but only those under three minutes are recommended to non-followers. The length to aim for, and when to go longer.
How to Turn One Podcast Into a Month of LinkedIn Content
One podcast episode can feed a month of LinkedIn posts, clips and carousels when you build a system around the ideas rather than chasing clip volume.
How to Test a Reel Before You Publish It
Instagram Trial Reels show a video to non-followers only, with results after 24 hours. Who can use them, what to vary, and when a trial is worth acting on.
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