Do Hashtags Work on LinkedIn
In our 39,858-post LinkedIn study, posts with no hashtags earn about 5% more reactions and comments than the typical post, one to three hashtags 18% less.
Topic · 5 articles
Data.
The Best Time to Post on LinkedIn
Posts at 12:00 to 17:00 UTC earn about 16% more reactions and comments than the typical post in our study. Why the edge is small, and what moves more.
What Works on LinkedIn: 74,119 posts measured
Every public post from 346 prominent LinkedIn writers, measured by length, line rhythm, first line, format, image shape, links, hashtags, timing, cadence and profile, each band indexed against the median and checked within the author.
What YouTube’s Mainstream Report Says About Reach
YouTube and NRG asked young Americans what makes a trend mainstream. Visibility is abundant; shared understanding and participation are what a brand must earn.
The Other League Table: English football club social media rankings
The social media performance of all 116 English league clubs, Premier League, EFL and National League, measured across the 2025-26 season run-in on Facebook, Instagram, TikTok, X and YouTube.
Elsewhere in the journal
The NBK Social briefing
Social media news and analysis from NBK Social, by email.