Who Is Connor Hayes
Meta named Connor Hayes head of Threads in July 2025: one of the app’s original builders and a former vice president of product for generative AI.
Platform · 6 articles
Threads
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Everything Meta announced at Connect 2026
Everything Meta announced at Connect 2026: Muse on AI glasses, $1,299 VR glasses in spring 2027, Ray-Ban Display in the UK and what each means for brands.
Update Platform updates
Threads adds podcast banners, episode cards and insights
Meta rolled out six podcast tools on Threads on 16 September, including profile banners, tappable episode cards, guest posts and Podcast Insights.
Should Your Brand Be on Threads
Threads has crossed 500 million monthly users. A straight answer on whether it earns a slot in your channel mix, and what it costs you to run properly.
A Channel You Cannot Schedule Is Not a Channel
Threads opened its API to third-party tools, so it can finally sit in the same queue as everything else. That is the real test of whether a channel is viable.
How to Hand Over Social Accounts to a New Agency
You cannot transfer a Facebook Page between business portfolios. What that means for an agency handover, and the order it has to happen in.
The NBK Social briefing
Our Threads coverage, and everything else we publish, by email.