Update Platform updates
Threads adds podcast banners, episode cards and insights
Meta rolled out six podcast tools on Threads on 16 September, including profile banners, tappable episode cards, guest posts and Podcast Insights.
Platform · 3 articles
Threads
Should Your Brand Be on Threads
Threads has crossed 500 million monthly users. A straight answer on whether it earns a slot in your channel mix, and what it costs you to run properly.
A Channel You Cannot Schedule Is Not a Channel
Threads opened its API to third-party tools, so it can finally sit in the same queue as everything else. That is the real test of whether a channel is viable.
Elsewhere in the journal
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Meta launches Muse, a personal AI agent that lives in WhatsApp
What TikTok’s NFL Partnership Gives Sports Teams
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Meta One puts business tools and extra AI usage behind a subscription from $14.99 a month
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The ASA tells fashion brands to qualify green claims before London Fashion Week
The NBK Social briefing
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