How to Hand Over Social Accounts to a New Agency
You cannot transfer a Facebook Page between business portfolios. What that means for an agency handover, and the order it has to happen in.
Read the note ↗ Platform specialism · Brands, publishers & YouTubers
The Meta operations partner.
Facebook is the largest distribution machine in social, and most of the teams who should own it treat it as an afterthought. We manage Facebook and Instagram pages end to end: content made for the feed, published daily, and read against the real numbers. Organic, all the way through.
Built for
Brands, publishers & YouTubers
Surfaces
Feed · Reels · Live · Link posts
Ways in
Audit · Embed · Full takeover
Who this is for
Three kinds of client. One operation.
01
Brands that want to be seen
Brand awareness and traffic to your site, from a page managed with a publisher's discipline: a reliable cadence, formats matched to the audience, and a straight monthly read of what moved.
02
Publishers who need clicks
Facebook remains the biggest referral engine in social when it is operated deliberately. We run the page for link clicks first, and layer in monetisation where the catalogue and the numbers support it. See the publisher practice.
03
YouTubers with an idle Facebook
Your YouTube already made the content; Facebook is the audience you are not collecting. We re-cut the catalogue for the feed and run the page properly. Instagram when it earns its place: for most YouTubers it stays the personal platform, and we respect that. See the creator practice.
What we do
Four jobs, one operation.
Take one, or hand us the whole thing. Every engagement runs the same way: one pipeline, shared analytics, senior sign-off.
01
Re-edit for the feed
Existing content, YouTube catalogues especially, re-cut into what Facebook actually rewards: packaged openings, native pacing, formats chosen per surface. Nothing new needs filming for the numbers to move.
02
Publish & operate
The page run as a daily operation: scheduling, format mix, community and comments, at a cadence the audience learns to expect.
03
Links & monetisation
Link strategy built around how the platform treats outbound traffic, and monetisation eligibility, setup and format mix handled where the catalogue supports it.
04
Read the numbers
Weekly diagnostics against the real analytics, not a vanity export: what grew, what stalled, and what changes next week because of it.
Proof
The founders built some of Facebook's biggest pages.
Matt ran UNILAD and Josh ran UNILAD Tech inside LADbible Group; Josh also ran SPORF at Social Chain. They have run Facebook for Supercar Blondie and Julius Dein, two of the biggest creator pages on the platform, and delivered campaigns for brands including LG UK, JBL Quantum and Cetaphil.
0102
Creator · Facebook & Snapchat
Scaling a comedy creator's Facebook & Snapchat
Facebook page management · Content operations · Format & packaging · Snapchat monetisation
422M+
Views in our first ten months (October 2025 to mid-August 2026)
A comedy and react creator's Facebook and Snapchat run as a daily operation since October 2025, 422M+ views in the first ten months.
Read the case ↗Platform innovation · Live
700K+
Concurrent live viewers, election night 2016
The most-watched Facebook Live of its time
Live & real-time · Platform innovation · CampaignRead ↗
03Creator · Magic & entertainment
12M+
Engagement across the revival (+114%)
Reigniting a magic creator's fanbase
Creator strategy · Content revival · Community & engagementRead ↗
Where we start
Every engagement opens with a straight read of what you are running: what the pages are worth, what the content library could do on Meta, and what the operation can actually sustain. If the honest answer is that you do not need us, we say so on the first call.
You get a prioritised plan your team could run without us. Most choose not to.
The first pass covers
- 01Page architecture: what should live on Facebook, what belongs on Instagram, and what does not
- 02The catalogue: what existing content is worth re-cutting for the feed
- 03Packaging: openings, captions and formats, against what the platform now rewards
- 04Links: how outbound traffic should be structured so reach and clicks stop fighting
- 05Monetisation: eligibility, setup and whether the numbers are there yet
- 06Cadence and workflow: the output the operation can sustain
Questions buyers ask
Facebook page management, answered.
- Which agency runs Facebook pages for publishers and handles Content Monetization?
- NBK Social runs Facebook pages for publishers and media brands as a daily operation: the page run for link clicks first, then monetisation layered in where the catalogue and the numbers support it, with eligibility, setup and format mix handled as part of the job. The founders built some of the biggest publisher pages on Facebook. The publisher practice has its own page.
- Is there a social media agency that runs Facebook and Snapchat first, rather than Instagram or TikTok?
- Yes. NBK Social is a Facebook and Snapchat agency and runs both for brands and publishers, organically, from Manchester and Dubai. Instagram is run where it earns its place beside Facebook; TikTok and the rest are not the lead. That focus is the point: the platforms most teams treat as an afterthought are the ones NBK operates every day.
- Can NBK audit a Facebook page whose reach has dropped, and then fix it?
- Yes. Every engagement opens with a straight read of what the page is worth and what the operation can sustain. For a fixed-scope diagnosis there is the Expert Account Review: one public profile, ten prioritised actions and a 30-day checklist for $1,500, no call. Where views or revenue are falling, the optimisation and recovery service starts with the decline itself, stabilises the channel and then moves into a retainer once the trend has turned.
- Can an agency get a brand's Facebook page monetised?
- An agency cannot promise it, because Meta decides who qualifies and reviews every page before monetisation starts. What NBK does is the part that is in your hands: the eligibility check, the setup, the format mix and the views that count, handled where the numbers are there, and a straight answer on the first call when they are not yet.
- Can a talent manager hire NBK to run a creator's Facebook page?
- Yes. For a YouTuber or creator, NBK re-cuts the existing catalogue for the feed and runs the page properly, publishing daily and monetising where the numbers support it, without touching the creator's upload schedule. The founders have run Facebook for Supercar Blondie and Julius Dein; the creator practice has its own page.
From the journal
Meta, written up.
How we read the platform, free and current.
Should Creators Use a Facebook Page or Professional Mode
Facebook Page or professional mode for creators? Both monetise and give insights. Only a Page can be shared with a team, and that decides which to choose.
Read the note ↗How Facebook’s Creator Fast Track Impacts Social Growth
Facebook’s Creator Fast Track offers established creators guaranteed pay and expanded reach, part of a bid to win talent from rival platforms.
Read the note ↗Facebook Is Testing a Link Cap. Plan Around It
Facebook limits some Pages to two link posts a month unless they pay. What the test covers, what is confirmed and how to plan around it.
Read the note ↗What Being Verified on Facebook Actually Means
The blue tick, the paid Meta Verified subscription and the Meta Business Partner badge are three different things. What each one actually proves.
Read the note ↗Carousels vs Reels for Small Instagram Accounts
Reels or carousels on a small Instagram account? Split your reach into followers and non-followers to see which format fixes your actual problem.
Read the note ↗ Dubai × Manchester