Reigniting a magic creator's fanbase.

Julius Dein is one of the world's biggest magic creators, whose Facebook virality peaked in the pandemic years, when his team was reported to be turning out prank videos at industrial pace. Then, in late 2021, Facebook changed how that content monetised, and the prank era ended; press coverage at the time records the pivot. What followed was quieter: two years in which his own pages ran without him featuring in the content, and engagement and loyalty cooled the way they always do when the person the fans came for stops appearing.

The job, starting in 2023, was to remove what no longer fit, re-engage the fanbase, and restore him as a leading magic creator, without a run of new productions to lean on. The audience had not left; it had just stopped being given a reason to show up.

We re-edited his classic viral magic videos with fresh twists to re-engage fans, and made the content feel personal again through Stories and behind-the-scenes updates, putting the man back at the centre of pages that had drifted into running without him.

Then we leaned hard into interaction, replying to comments and running Q&As to rebuild loyalty, and refined the mix continuously against what the data showed was landing. Across the 18-month revival spanning 2023 and 2024, engagement grew 114% to over 12 million and reach grew 29% to over 300 million, a fanbase switched back on rather than bought back.