Running Burnley FC's channels at Premier League pace.

Burnley FC had one of the most valuable things in social, a fanbase that already cares, and one of the most demanding calendars in it: we picked the channels up in March 2026, mid-way through the club's first Premier League season back, with a relegation-tense run-in ahead and every matchday a live event across six platforms.

Football club social defaults to club comms: announcements, matchday graphics, the occasional milestone. Fans do not live there. They live in the same feeds as everyone else, where the club competes with every publisher and creator on the platform, and where the clubs that publish like media brands out-reach the ones that publish like press offices. The job was to run the day-to-day across all three teams at that standard, raise the bar on matchday and everyday content, and manage the community around it, through the loudest weeks of the club's season.

We ran channel management, community management and reporting across the accounts: reviewing, optimising and publishing content, holding the tone of voice, and monitoring and steering the comment sections. The framework we wrote for the club, "from club comms to daily entertainment," set the publishing bar: fast, culturally-timed, fan-first.

Across the four active months the channels did 91 million views over six platforms, and added over 120,000 net followers on the tracked platforms, with 43,000 more gained on X, the Facebook page alone growing from 1.13 to 1.19 million. The season finale showed what the operation could do at full throttle: May 2026 delivered over 50 million views across the channels, and one reactive clip that month passed 14 million views, 99% of it from non-followers, part of a run of posts picked up by the Premier League's own account.

The engagement wrapped in August 2026 with the operation handed back in shape for the new season: publishing rhythm documented, tone framework in place, and a finale month on the books that showed the ceiling.