The same articles, filed by what they are about rather than which network they concern. Start here if you know the question but not the platform.
Positioning, channel mix and the market-level calls that decide whether social compounds or stalls. This is the thinking layer: where to play, what to invest in, and how to weigh the trade-offs before the content calendar exists.
How X Communities Work, and How to Start OneRunning social as a system: process, approvals, tooling, team structure and the reporting that keeps quality high at volume. The unglamorous layer that decides whether a strategy survives contact with the calendar.
How to Block Someone on YouTubeWhat to make and why: formats, editorial judgement and the quality bars that separate content people follow from content they scroll past. Volume is a solved problem; standards are not.
How to Add Chapters to a YouTube VideoReels, TikTok and Shorts: craft, packaging, retention and repurposing. Short-form decides most organic reach right now, and the difference between formats that travel and formats that stall is learnable.
How to Duet on TikTokWhat changed on the platforms this week, and what it costs you. Ranking changes, monetisation programmes, feature launches and policy shifts across every network, read for their operating consequences rather than their press releases. For a single platform's full record, use the platform hubs. This is the cross-platform feed and the analysis that joins them up.
YouTube says microdramas passed 6.5 billion views in the first half of 2026Founder-led content and personal brands: how individuals build distribution the company keeps. The channel most B2B growth now runs through, treated with the same operating discipline as any other.
LinkedIn Post Image Size, and Which Format Gets EngagementWhere AI meets social: AI search and citations, discovery shifts and the workflow changes that decide what teams ship next. The fastest-moving territory in social, covered as it moves.
How to Turn Off Auto Dubbing on YouTubeThe people who run social, and where they go next. This desk covers appointments and moves at publishers, brands, agencies and platforms, award winners, and the practitioners whose work is worth studying. Every profile is of a named person in their public professional capacity, with the facts checked and the subject given the chance to comment. Moves runs weekly. "How I work" asks the same questions of a different social lead each time, so the answers can be compared. If you have a move to report, write to contact@nbksocial.com.
Who Is the CEO of BlueskyThe creator economy as a business: who is earning, how the platforms pay, which deals and formats are working, and why an account that looked unstoppable in March can be quiet by September. This desk covers creators and the people who make creator money work, from managers and agencies to the platform programmes that decide payouts. When we write that something is not working we show the numbers and their source, and we ask the person concerned before we publish. Opinion is labelled as opinion.
How to Become a Twitch AffiliateNumbers we can source and stand behind. This desk publishes platform statistics, reach and usage data, benchmark figures and our own research, each with the source, the measurement window and the method stated at the top. Recurring pieces run on a fixed schedule so they can be compared over time. If a figure cannot be traced to a source we do not publish it, and if a source revises its numbers we say so on the page.
Bluesky User CountWhat brands actually shipped on social and whether it worked. This desk covers campaign teardowns, brand accounts that changed their approach, crisis handling and its aftermath, and the results that brands and their agencies are willing to publish. We judge work on what it was trying to do, with the numbers where they exist and a clear line between reporting and opinion. NBK's own clients are covered on the same terms as anyone else, and any commercial relationship is disclosed in the piece.
Should the Brand or the Creator Post an Instagram CollabPublishers, Careers and Regulation open as desks once each has three articles.
The same journal filed by what a piece is rather than what it is about. Each of these also sits on its desk and its platform.
Step-by-step guides to the jobs a social media manager actually has to do: add a link to a TikTok bio, go live, change a page name, add chapters to a YouTube video, hand an account over without sharing a password. Each one opens with the short answer, then walks through the setting or the workflow in the order the app presents it, with the catches the official help page leaves out and what a brand should decide before it starts.
How to Block Someone on YouTubeThe NBK Social briefing
Social media news and analysis from NBK Social, by email.