YouTube Turns Your Playlist Into a Show
YouTube’s TV app now lets you turn a playlist into an episodic show. Why your back catalogue needs a running order, not just a tag.
Topic · 35 articles
Content strategy.
Facebook Is Standardising How Photo Posts Look
Facebook is arranging multi-photo posts into a standard grid and expanding feed content to full screen on tap. What that changes about packaging.
When to Start Planning Festive Social Content
Pinterest says festive activity spikes as early as September and most decisions are made by November. What that does to your content lead times.
Why Brand Humour Falls Flat With Gen Z
Three in four young people say brands sound like older people trying to joke. New Snapchat research on what lands, and why the problem is usually the process.
’We Are Osos’: What a Sports Docuseries Demands
The Osos docuseries landed on YouTube on 5 August. The lesson for sports teams is not the format, it is the access, cadence and archive it takes to run one.
How to Stop People Scrolling Past Your Video
Retention is decided in the first second. What actually holds a viewer, how to read a drop-off curve, and the fixes that reliably work.
Snapchat Content Packaging: The Key to Standing Out
How to package Snapchat content effectively to capture attention and boost engagement.
What YouTube Counts as Low-Effort Content
YouTube has named three kinds of video it will not monetise: generic or repetitive, unsatisfying or off-putting, and AI posing as a human expert.
What Does Swipe Aways Mean on Snapchat?
A swipe away is a viewer leaving your Story or Public Profile before the snap ends. Here is what a high swipe away rate tells you, and how to bring it down.
Your Audience Can Now Switch Your Topic Off
Instagram lets people add and remove the topics behind their Feed, Reels and Explore. Why that makes topical drift a distribution problem.
TikTok Mini Dramas and Growth Max: What Brands Get
TikTok now lets brands publish episodic series natively, with built-in monetisation. What Mini Dramas and Growth Max are, and which half needs no ad budget.
How to Write a Social Persona Your Team Can Use
Most brand personas are a mood board nobody opens. What a persona document needs to contain before it changes a single post.
What AI Content Costs You in Brand Trust
Only 7 percent of consumers trust a brand more for visible AI content and 32 percent trust it less. Where AI belongs in a social team.
MrBeast’s YouTube Growth Strategy Explained
How packaging, retention and format discipline drove MrBeast’s YouTube growth, and exactly which of those habits a small brand team can copy without a budget.
Content Types That Drive Engagement for Small Businesses
Identify which social media content types engage audiences effectively.
What Instagram Counts as Original Content Now
Instagram cuts the reach of accounts that mostly repost. What the 30-day aggregator rule means if UGC is part of your content mix.
Can You Repost Your YouTube Videos on Facebook
Meta demotes unoriginal content, but reposting your own work is allowed. What the originality rules mean for a YouTube catalogue on Facebook.
How Brands Should Post on Reddit Without Getting Removed
Reddit is giving moderators an AI that judges what a post is for, not the keywords in it. What a brand has to get right before it posts anywhere on the site.
Why AI Answers Cite Long Videos, Not Shorts
94 percent of YouTube citations in AI answers come from long form video and only 5.7 percent from Shorts. What that means for a Shorts first channel.
Why User-Generated Content Wins on Social Platforms
Understand how UGC outperforms traditional ads on social media for better engagement.
Why Topical Consistency Beats Posting Volume
Instagram now lets people tell it which topics they want. Posting more matters less than being legible as being about one thing.
How MrBeast Makes YouTube Thumbnails That Get Clicks
MrBeast’s thumbnails work because each one promises a single clear idea, shows it in one image and matches the title. How to apply that to your videos.
Football Club Social Media Lessons for Brands
Football clubs run social as live publishing systems under constant pressure. What NBK learnt managing a Premier League club’s output in 2025/26.
Carousels vs Reels for Small Instagram Accounts
Carousels and Reels do different jobs on an account under 10k. Which to lead with, what saves and shares really signal, and when Reels still win.
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Social media news and analysis from NBK Social, by email.