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Snap research says 70% of map users browse with no destination in mind
Snap, eye square and Horizon surveyed over 17,000 map users in six markets and tested Promoted Places on Snap Map against pins on utility maps.
Platform · 47 articles
Snapchat
Who Is Evan Spiegel
Snap’s co-founder and chief executive since 2012: what he built, his bets on Spotlight, creators and SPECS glasses, and what they mean for brands.
How to Become a Snap Star
How to become a Snap Star: the five factors Snap names, why brand accounts cannot qualify, and the separate verification route for businesses.
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Snap adds five AI creation tools to Lens+
Lens+ subscribers can now turn chats into songs, fix Snaps, remix friends’ Snaps and stickers and restyle captions, rolling out in every Lens+ market.
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Snap opens pre-orders for SPECS AR glasses at $2,195
Snap’s SPECS AR glasses ship this autumn in the US, UK and France, with a redesigned Snapchat, partner Lenses and a new AI service.
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Snapchat puts catalogue product ads into Chat with the Commerce Power Pack
Snap’s Commerce Power Pack, announced on 10 September, brings Dynamic Product Ads into Chat for all advertisers and adds three new optimisation options.
Why Snapchat Payout Onboarding Hits an Unexpected Error
Snapchat’s payout portal hides a duplicate email behind a generic error. What that means for brands with many migrated profiles, and what Snap is building.
Snapchat’s New Multi-CTA Ad Format: What It Means for Brands
Snap’s multi-CTA attachments are a US pharma ads format, not an organic one. What it signals about Snapchat matters more to brands than the format does.
What Snapchat Will Not Recommend or Pay For
Snapchat’s Content Guidelines for Recommendation Eligibility decide what reaches non-followers and gets paid. What they say on reposts, repetition and AI.
What Every Platform Now Does About AI Content
YouTube, TikTok, Reddit, Snapchat, LinkedIn, Pinterest and Meta all changed their AI content rules. What each now demotes, labels or refuses to pay for.
Why Brand Humour Falls Flat With Gen Z
Three in four young people say brands sound like older people trying to joke. New Snapchat research on what lands, and why the problem is usually the process.
How Brands Can Navigate Gen Alpha and Gen Z Humour on Snapchat
Brand humour on Snapchat fails on timing and permission, not on the writing. How to build a lane fast enough to be funny, and when not to try at all.
How Snapchat’s AI Integration Impacts Social Strategy
Snapchat’s Ads MCP Server connects AI agents to ad data, read-only at launch. What it means for organic social teams, and the access questions to answer first.
How Snapchat’s Focus on Genuine Content Affects Creators
Snapchat’s Spotlight algorithm now favours genuine human-made content, forcing creators who built on AI-generated video to change course.
Snapchat and HubSpot: Boosting Lead Generation Organically
Use Snapchat and HubSpot integration for organic lead generation without paid ads.
What Snap’s Q2 Results Say About Snapchat
Snapchat added users again and its fastest growth came from subscriptions, not ads. What that means for brands weighing the channel.
Snapchat’s Business Manager Enhancements: What Agencies Need to Know
Snapchat’s Business Manager update brings Agency Permissions and Cross-Organisation Audience Sharing: tighter access control, shared targeting, less friction.
What Snapchat’s SPECS Launch Means for Brands
SPECS are on pre-order at $2,195, shipping this autumn in the US, UK and France. What the launch changes for a brand on Snapchat, and what to do first.
How to Manage Multiple Snapchat Accounts Without a Headache
Running several Snapchat accounts gets messy fast. A centralised email, a master admin account, Profile Manager and a wallet per account keep it in order.
Snapchat Content Packaging: The Key to Standing Out
How to package Snapchat content effectively to capture attention and boost engagement.
How to Choose the Right Social Media Platforms for Your Brand
Choosing social platforms comes down to your goals, your audience and each platform’s strengths. A practical way to decide where to show up.
Snapchat Monetisation Requirements Explained
Snapchat’s monetisation requirements in full: 50,000 followers, 15,000 hours of view time, the 3,000 hour Spotlight floor, and how to publish to clear them.
How Snapchat Spotlight Comments Work for Brands
Do Snapchat Spotlight videos have comments? Yes, but they stay hidden until you approve them. How the pending queue works and who on your team should own it.
The Difference Between Snapchat Stories and Spotlight
Stories go to the people who already follow you, Spotlight goes to strangers, Highlights stay on your profile. What each surface is for and what belongs where.
The NBK Social briefing
Our Snapchat coverage, and everything else we publish, by email.