Update Platform updates
Pinterest opens Programmatic Deals to enterprise advertisers
Pinterest has made Programmatic Deals generally available, letting advertisers buy its display and video inventory through partner SSPs and DSPs.
Platform · 7 articles Pinterest
- Where Pinterest Fits in Your Channel Mix
- When to Start Planning Festive Social Content
- Pinterest launches Visual Search Ads in all ad markets
- How to Choose the Right Social Media Platforms for Your Brand
- The Rise of Social Commerce: What Brands Need to Know
- How to Track Social Posts in Google Search Console
How to Add a Pinterest Save Button to Your Website
How to add Pinterest’s Save add-on to a website, which version to choose, and the image sizes it needs.
Update Platform updates
Pinterest’s CMO says brands should chase intention, not attention
Pinterest CMO Claudine Cheever argues brands should plan for intention over attention, citing new research across six markets.
Who Is Bill Ready
Pinterest’s CEO since 2022: his background in payments at Google, PayPal, Braintree and Venmo, and what it explains about Pinterest’s direction.
Update Platform updates
Pinterest launches Visual Search Ads in all ad markets
Pinterest announced Visual Search Ads, Priority Products, self-serve A/B testing and an app-install objective at Pinterest Presents on 17 September.
Where Pinterest Fits in Your Channel Mix
Pinterest reported a record 640 million monthly users. It rewards a searchable library rather than a daily feed, which is why most brand teams misread it.
When to Start Planning Festive Social Content
Pinterest says festive activity spikes as early as September and most decisions are made by November. What that does to your content lead times.
Elsewhere in the journal
The NBK Social briefing
Our Pinterest coverage, and everything else we publish, by email.