How to Run an Employee Creator Programme
Gap and Starbucks now pay staff to post. The selection, briefs, disclosure and exit rules to settle before you invite your own team to create.
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The latest, newest first.
What Reels Translation Does to Your Video
Instagram now translates Reels audio and captions and syncs the lips. What survives the trip, what does not, and what your packaging needs first.
LinkedIn Will Now Cut Your Event Video For You
LinkedIn auto-generates clips and chapters from event recordings. Editing was never the bottleneck, so here is what the real one is.
Your Audience Can Now Mute Your Whole Topic
Facebook, Instagram and TikTok all let people tune their own feeds by topic now. What opt-in reach does to broad accounts and to narrow ones.
YouTube Turns Your Playlist Into a Show
YouTube’s TV app now lets you turn a playlist into an episodic show. Why your back catalogue needs a running order, not just a tag.
Facebook Is Standardising How Photo Posts Look
Facebook is arranging multi-photo posts into a standard grid and expanding feed content to full screen on tap. What that changes about packaging.
Where Pinterest Fits in Your Channel Mix
Pinterest reported a record 640 million monthly users. It rewards a searchable library rather than a daily feed, which is why most brand teams misread it.
YouTube Shopping Now Tags Amazon Products
Amazon has joined the YouTube Shopping affiliate programme. What product tags change for a brand channel, and which parts a UK team can use today.
What It Takes to Keep Shorts Monetisation
From February 2027 YouTube doubles its entry bar and asks Shorts partners to hold 10 million views every 90 days. What that means for cadence.
X Now Adds Text to Video Inside the App
X added text and emoji overlays to its iOS video editor. In app text is quick, but it is unreviewable and hard to reuse, so decide where captions get made.
How X’s New Chat Bots Work for Brands
X now lets brands build a bot account that answers messages in X Chat. What it can do, what X does not give you, and who has to build it.
What the ByteDance AI IP Deal Means for Brands
ByteDance has agreed global IP guardrails across its AI models. If your team makes social content in CapCut or Dreamina, the rights check just changed.
X Will Now Show You Your Visibility Labels
X is testing a tool that lets you download the visibility labels applied to your account, and it has published more of its ranking code. What to check first.
AI Search Traffic Tripled. Organic Still Sends More
Shopify’s Q2 numbers show AI referrals up 197 percent, yet organic search still sends more visits than every AI platform combined.
How LinkedIn Ranks Comments Now
LinkedIn now orders comments by relevance to each reader, so the top comment is no longer the same for everyone. What that changes for brand teams.
YouTube Now Answers Viewers Instead of Listing Videos
YouTube’s Ask feature is now open to every US viewer on desktop, mobile and TV. What changes when the search box replies instead of returning a list.
Why Snapchat Payout Onboarding Hits an Unexpected Error
Snapchat’s payout portal hides a duplicate email behind a generic error. What that means for brands with many migrated profiles, and what Snap is building.
Should You Claim a Google Search Profile
Google gave publishers and creators a profile page inside Search and Discover. Who qualifies, what it actually shows, and whether it is worth the setup.
YouTube Counts a View From the First Frame
From 24 August YouTube counts a view the moment a video starts. Public numbers will jump, engaged views will not, and your reporting needs both.
Snapchat’s New Multi-CTA Ad Format: What It Means for Brands
Snap’s multi-CTA attachments are a US pharma ads format, not an organic one. What it signals about Snapchat matters more to brands than the format does.
What Snapchat Will Not Recommend or Pay For
Snapchat’s rules on reposting, repetition and AI: what disclosure buys you, what it does not, and why fully generated video is treated differently.
When Fake Recruiters Use Your Brand on LinkedIn
Scammers run fake job ads under real company names. What a brand can do about LinkedIn impersonation, who owns it, and how to warn candidates.
When to Start Planning Festive Social Content
Pinterest says festive activity spikes as early as September and most decisions are made by November. What that does to your content lead times.
What Manage Keywords Means on TikTok
TikTok attaches keywords to your videos and lets you edit them. What the Manage keywords setting does, where to find it, and which ones to change.
What LinkedIn Says Gets You Cited by AI
LinkedIn published its playbook for getting cited by AI assistants. Long articles beat feed posts, and credibility spreads through staff profiles, not the page.
YouTube Now Lets You Rehearse a Vertical Livestream
Practice Mode lets a team run a private vertical live session before going live. Why a rehearsal step changes who can safely stream for a brand.
AI Content Labelling Is Now the Law in the EU
From 2 August 2026 the EU AI Act requires AI generated content to be marked. What a social team needs to record, and who signs it off.
Meta’s AI Vision: What It Means for Social Strategy
Meta’s AI vision promises everyone a personal agent, and never mentions a feed. What Meta actually shipped, what is not live in the UK, and what to do now.
What Every Platform Now Does About AI Content
YouTube, TikTok, Reddit, Snapchat, LinkedIn, Pinterest and Meta all changed their AI content rules. What each now demotes, labels or refuses to pay for.
Why Brand Humour Falls Flat With Gen Z
Three in four young people say brands sound like older people trying to joke. New Snapchat research on what lands, and why the problem is usually the process.
What X Original Content Rewards Now Requires
X is retiring Creator Revenue Sharing on 7 September and has moved US payouts to X Money. What Original Content Rewards requires, and who is affected.
YouTube Partner Programme: What Creators Need to Know
The exact YouTube Partner Programme thresholds, what changes on 1 February 2027, and how to work backwards from the bar to a publishing plan that gets there.
How Brands Can Navigate Gen Alpha and Gen Z Humour on Snapchat
Brand humour on Snapchat fails on timing and permission, not on the writing. How to build a lane fast enough to be funny, and when not to try at all.
’We Are Osos’: What a Sports Docuseries Demands
The Osos docuseries landed on YouTube on 5 August. The lesson for sports teams is not the format, it is the access, cadence and archive it takes to run one.
What Australia’s Under-16 Social Rules Did to Audiences
Australia’s under-16 restrictions barely dented teen usage. The regulator’s own three-month data shows where those audiences actually went.
Why Smaller Football Clubs Win Big on Social
Smaller football clubs beat bigger rivals on social with engagement and community, not spend. The craft-driven habits behind their results.
How WhatsApp’s Group Chat Updates Impact Social Strategy
Groups are not available for WhatsApp Business app numbers, and the Cloud API caps a group at eight people. What the August 2026 update changes for brands.
Who Moderates Your Comment Section Now
TikTok is closing its Nashville moderation office and cutting 250 roles. Why replying, escalating and moderating is becoming your team’s job.
How Snapchat’s AI Integration Impacts Social Strategy
Snapchat’s Ads MCP Server connects AI agents to ad data, read-only at launch. What it means for organic social teams, and the access questions to answer first.
What the Disney and TikTok Deal Means for Brands
Disney is licensing its characters into creator videos and pulling fan edits onto Disney+. What that changes for any brand that owns IP.
The NBK Social briefing
Social media news and analysis from NBK Social, by email.