LinkedIn Post Image Size, and Which Format Gets Engagement
LinkedIn post image specs, then what each shape earns in our 39,858-post study: portrait 13% above the typical post, landscape 19% below, link cards half.
Topic · 14 articles
Founder social.
LinkedIn Banner Size, and What to Put on It
1584 by 396 pixels, JPG or PNG, under 8 MB. Then what 41 of the strongest LinkedIn profiles put on their banners: 54% carry a positioning line.
How to Write a LinkedIn Headline, With Examples From the Strongest Profiles
How to write a LinkedIn headline, from what the strongest profiles share: about 100 characters, no "I help", a true number when you have one, and no pipes.
What Works on LinkedIn: 74,119 posts measured
Every public post from 346 prominent LinkedIn writers, measured by length, line rhythm, first line, format, image shape, links, hashtags, timing, cadence and profile, each band indexed against the median and checked within the author.
What Happened to LinkedIn Creator Mode
LinkedIn said it would retire the creator mode switch in March 2024. What that left, and how a founder should choose Follow or Connect as their main button.
Is LinkedIn Verification Worth It? How to Get Verified
LinkedIn verification is free and takes minutes. The three badge types, how to get each one, what LinkedIn’s engagement figures mean, and what it will not do.
How LinkedIn’s Creator Marketplace Impacts B2B Strategies
LinkedIn’s Creator Marketplace connects B2B brands with credible creators, and 82% of B2B marketers call them key to credibility with decision-makers.
Why Personal Brands Need a LinkedIn Content System
Personal brands rarely fail for lack of ideas. They fail without a system turning expertise into consistent LinkedIn content. The fix is structural.
Does LinkedIn Verification Cost Money
Personal verification on LinkedIn is free. Page verification is not. What each one actually costs, what the badge proves, and when a brand should pay.
Entrepreneurial Diversification in Digital Media: The Sidemen Model
Merchandise, fast food and events sit on top of content in the Sidemen’s business model. What their diversification teaches digital media creators.
Personal Branding on YouTube: Lessons from MKBHD
Personal branding on YouTube runs on identity, collaboration and responsive engagement. MKBHD’s playbook for building a channel people trust.
Building a Founder-Led Social Strategy
Develop a social media strategy that uses founder authority and voice.
Why Brand Verification Matters on Social Media
Brand verification protects against impersonation and signals legitimacy, a status symbol turned necessity for businesses on social platforms.
How Marques Keith Brownlee’s Branding Strategy Captures Attention
MKBHD captures and monetises attention on YouTube through transparency, storytelling and tech enthusiasm. The branding choices behind his reach.
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