Matt Cunnelly
Founder & CEO · Dubai
15+ years building social for global publishers, from UNILAD (LADbible Group) to Supercar Blondie (SB Media). Focused on the systems behind consistent, large-scale growth.
Dubai × Manchester · The Snapchat agency
Snapchat, run as
Snapchat, run as
a show business.
We launch and run Snapchat shows and profiles for publishers, creators and brands, and the Facebook pages that feed them.
Built by the people behind some of social media's biggest publisher pages. We took 18 Shows through Snapchat's move to Public Profiles and run one of the largest independently operated show networks on the platform. The same operators write the journalism on this site, which is why the judgement stays current.
600M+
Views every month
300yrs
Of watch time, monthly
46K+
Posts shipped
25yrs
Senior experience, combined
Channels we operate, end to end Strategy → production → publishing → optimisation
Snapchat Shows · Spotlight · Stories
Facebook Feed · Reels · Live
Instagram Reels · Carousels
YouTube Shorts · Long-form
TikTok Organic · Trends
X Real-time · Reactive
Trusted by the teams behind
Selected work
Results, not just activity.
How NBK turns social from scattered output into a calm operating system, and what that produces.
01
Digital media · Snapchat
6.9×
Public Story views on Rankworthy (June to August pace)
Taking Ranker from Shows to Public Profiles
Snapchat audit · Show-to-Profile transition · Editing & packaging · Channel operationsRead ↗
02Sport · Football club
91M+
Views across our four active months (March to June 2026)
Running Burnley FC's channels at Premier League pace
Channel management · Community & engagement · Matchday operations · Reporting & strategyRead ↗
03Attraction & wildlife · Organic
1.9B+
Organic views in 18 months, 2023 to 2024
Making a regional zoo go viral, organically
Organic social strategy · Content & community · Video & editing · Multi-platform launchRead ↗
04Snapchat Shows
5,709%
Growth in video views over the 18-month run
Twenty Snapchat Shows, rebuilt into a network
Channel strategy · Snapchat optimisation · Video & editing · AnalyticsRead ↗
Where we go deep
Sectors we know cold.
We're not generalists. Our edge is in the verticals where attention moves fastest, built from years inside them.
01
Publishers
High-volume channels that need a system, not more hands.
Advisory at scale 02
Creators
Catalogues run as a Snapchat profile and a Facebook page, published daily.
Catalogue-led 03
Entertainment
TV, film and always-on networks whose IP lives or dies on daily output.
Daily, always-on 04
Brands
Always-on brand channels, run to a publisher standard.
Always-on 05
Sport
Fast-twitch, reactive social where moments are won in minutes.
Live & reactive 06
Gaming
UA creative, organic social and in-game promos, at volume.
High-volume creative 07
Influencers
Personality-led IP, native to each platform, not repurposed.
Talent-led 08
Competitions
Prize draw brands, where trust and cadence convert.
Always-on + campaign Services
A practical operating model for growth.
Each service stands alone, but the strongest results come when strategy, workflow and execution are improved together.
01
Social audits and strategy
We break down how your social works today, find what is holding it back, and build a clear strategy for sustainable growth across platforms.
02
Social media management
We handle daily execution with precision: publishing, planning, scheduling, community management and optimisation tailored to each platform.
03
Video production and editing
We produce fast, social-first video built for performance, turning raw footage into edits designed to earn attention and hold it.
04
Workflow and ops consulting
We fix the systems behind output: workflows, roles and processes that help brands run social properly, without bloat or inefficiency.
05
Team training and support
We upskill internal teams, improve how they work, and support them with ongoing guidance so they can execute confidently and consistently.
06
Platform optimisation and recovery
We tune channels that are working and turn around channels that are not, from creative and packaging to declines with a diagnosable cause.
07
Revenue and performance forecasting
We model where your social portfolio is heading month by month, so budgets, targets and platform bets are set on evidence instead of hope.
Expertise
See our expertise ↗ Meta, Snapchat and Reddit. Publishers, creators, destinations, football clubs and gaming. The platforms the founders built their careers on and the sectors whose rhythm we know from the inside, each run as a practice with its own page, proof and way in.
A fixed-price way to work with NBK
Explore the Account Review ↗ One account. An expert second opinion. No sales call. Send one public profile and get a concise diagnosis, ten prioritised actions and a 30-day checklist from NBK, for $1,500.
How we operate
Your social runs as one operation.
Every brand we run moves through the same pipeline from idea to published, with analytics in one place and senior operators doing the work. Your team keeps final sign-off on everything that goes live.
- 01
Sourcing
Ideas logged and shortlisted, ready to write.
- 02
Scripting
Scripts written, reviewed and approved.
- 03
Video editing
Editors claim, cut and finish each piece.
- 04
Publishing
Scheduled and pushed live, your team on the button.
Who does the work
No hand-offs to juniors and no machine doing the thinking. The people who built social for the biggest publishers run your channels day to day.
- Owns the channelA senior operator owns each account: strategy, format mix and the daily call on what ships.
- Cuts every pieceEditors claim, cut and finish each piece, platform-native and on brand.
- Signs off every publishA person signs off everything that goes live. Silence is never approval.
- Reads the numbersPerformance is read against the real numbers every week by the people doing the work, and the plan changes with it.
Who runs NBK
Operators, not account managers.
Founder-led, with a senior studio behind it: two decades of building social for global publishers, now focused on the systems behind consistent growth.
Pedigree UNILAD · SPORF · Supercar Blondie Where we built our craft
Experience 25+ years combined Building social for global publishers
Footprint Dubai × Manchester Operating across EMEA, APAC & the UK
Approach Operations-led Systems, not just more content
Josh Stoddard
Co-Founder & CSO · Manchester
A decade inside the UK's biggest social publishers: UNILAD (LADbible), SPORF (Social Chain) and JD Studios. Leads strategy, creative direction and platform performance.
Dubai × Manchester