Making a regional zoo go viral, organically.

A regional UK zoo had exactly what social rewards (genuine characters and daily moments people love) but no consistent way to turn that into attention, following or footfall.

The brief was to build the audience from nothing and, crucially, convert that attention into real-world visits, without a paid budget to lean on.

We partnered directly with a keeper for authentic, behind-the-scenes access, and built character-led content around the zoo's animals. The gorillas became the hero storyline.

We launched across every platform at once and held a near-daily publishing rhythm: 528 videos on TikTok alone over the 18 months spanning 2023 and 2024, close to one a day, each cut and packaged for how that platform rewards reach.

The cadence is what makes the numbers repeatable rather than lucky. 477 of those 528 videos passed 100,000 views, 143 passed a million and 21 passed ten million. Set the single biggest video aside and the account still did over a billion. Underneath it all we kept a call-to-visit running, so viral moments turned into ticket demand rather than just views.