Where Pinterest Fits in Your Channel Mix
Pinterest reported a record 640 million monthly users. It rewards a searchable library rather than a daily feed, which is why most brand teams misread it.
Topic · 31 articles
Platform updates.
YouTube Shopping Now Tags Amazon Products
Amazon has joined the YouTube Shopping affiliate programme. What product tags change for a brand channel, and which parts a UK team can use today.
X Will Now Show You Your Visibility Labels
X is testing a tool that lets you download the visibility labels applied to your account, and it has published more of its ranking code. What to check first.
How LinkedIn Ranks Comments Now
LinkedIn now orders comments by relevance to each reader, so the top comment is no longer the same for everyone. What that changes for brand teams.
Why Snapchat Payout Onboarding Hits an Unexpected Error
Snapchat’s payout portal hides a duplicate email behind a generic error. What that means for brands with many migrated profiles, and what Snap is building.
Snapchat’s New Multi-CTA Ad Format: What It Means for Brands
Snap’s multi-CTA attachments are a US pharma ads format, not an organic one. What it signals about Snapchat matters more to brands than the format does.
What Manage Keywords Means on TikTok
TikTok attaches keywords to your videos and lets you edit them. What the Manage keywords setting does, where to find it, and which ones to change.
Meta’s AI Vision: What It Means for Social Strategy
Meta’s AI vision promises everyone a personal agent, and never mentions a feed. What Meta actually shipped, what is not live in the UK, and what to do now.
What X Original Content Rewards Now Requires
X is retiring Creator Revenue Sharing on 7 September and has moved US payouts to X Money. What Original Content Rewards requires, and who is affected.
YouTube Partner Programme: What Creators Need to Know
The exact YouTube Partner Programme thresholds, what changes on 1 February 2027, and how to work backwards from the bar to a publishing plan that gets there.
What Snap’s Q2 Results Say About Snapchat
Snapchat added users again and its fastest growth came from subscriptions, not ads. What that means for brands weighing the channel.
Facebook Is Testing a Link Cap. Plan Around It
Meta is testing a two link per month cap on Pages and professional accounts unless they pay for Meta Verified. What brands should change.
Should Your Brand Be on Threads
Threads has crossed 500 million monthly users. A straight answer on whether it earns a slot in your channel mix, and what it costs you to run properly.
Understanding the Shift to Keyword-Driven Social Strategies
Why keyword-driven content is overtaking hashtag-heavy strategies on social media.
How to Do a Collab Post on LinkedIn
LinkedIn lets you add up to five collaborators from the sharebox. Who is eligible, how the invitation works, and when a joint post is worth doing.
YouTube’s FIFA World Cup 2026 Viewership in Numbers
YouTube’s FIFA World Cup 2026 drew 1.7 billion unique viewers, and the final peaked at 27 million watching at once. The numbers, and what they mean.
How to Choose the Right Social Media Platforms for Your Brand
Choosing social platforms comes down to your goals, your audience and each platform’s strengths. A practical way to decide where to show up.
The Snapchat Public Profile Checklist for Brands
Snapchat moved Show Profiles to Public Profiles. What a brand should have in place now for access, content, publishing workflow and monetisation.
Why TikTok’s Smart+ Is Not Just for Advertisers
TikTok built automation to decide which video works. What it optimises for is a statement about the feed, and an organic team can read it without spending.
Snapchat Publisher Transition Guide
Snapchat’s move to Public Profiles needs careful planning. Here’s what media partners should do, in order.
Link Access on Instagram Is Now a Subscription Tier
Native link access on Instagram is arriving through Meta Verified tiers rather than the platform. Why renting the most important step in your funnel is a risk.
What Snapchat’s Shift Means for Brands
Snapchat’s publisher shift shows why brands need more than content. They need a social system that can adapt when platforms change.
What Snapchat Monetisation Requires Now
Snapchat asks for 50,000 followers, 15,000 hours of view time and, since 7 May 2026, a 100 hour Spotlight floor. What that means for a publisher at scale.
Why Did Snapchat Send a Non-Renewal Notice?
Snapchat’s non-renewal notice is linked to the move from Story Studio to Public Profiles. Here is what publishers need to know.
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Social media news and analysis from NBK Social, by email.