Update YouTube
YouTube says microdramas passed 6.5 billion views in the first half of 2026
YouTube says microdrama views passed 6.5 billion in the first half of 2026 and points creators to Shorts series to build episodic shows.
Topic · 77 articles
Platform updates.
Update Facebook
Meta adds AI rule checks and a shared content calendar to Forum for group admins
Meta’s Forum app for Facebook Groups gives admins AI tags on pending posts, custom Admin Assist rules, a shared calendar and pinned comments.
Update LinkedIn
LinkedIn’s CTV Ads can now be bought through Google’s Display & Video 360
LinkedIn has opened programmatic buying of its Connected TV Ads through Google’s Display & Video 360, for US targeting only at launch.
Update Reddit
Reddit puts its Canadian audience at more than 23 million weekly active uniques
Reddit’s communications chief used a Toronto festival talk to set out its Canadian audience figures and its pitch to businesses there.
Update LinkedIn
LinkedIn’s Hiring Pro can now draft and post jobs from inside Claude
Small businesses can now ask Claude to draft a job post that publishes free on LinkedIn through Hiring Pro, with Copilot support coming soon.
Update Reddit
Reddit adds a campaign planner, an optimisation score and budget optimisation for advertisers
Reddit is rolling out a campaign planner and an optimisation score to all advertisers through October, plus automated budget allocation across ad groups.
Update Pinterest
Pinterest’s CMO says brands should chase intention, not attention
Pinterest CMO Claudine Cheever argues brands should plan for intention over attention, citing new research across six markets.
Update Facebook
Meta launches Muse Wonder models, which will soon power its Muse agent
Meta’s Muse Wonder and Muse Wonder Full models are live for developers today and will soon power Muse, rolling out first to subscribers.
Update WhatsApp
WhatsApp now lets people without an account join a call
WhatsApp users can now invite anyone to a call by link, including people with no WhatsApp account, who join from a computer browser.
Update TikTok
TikTok Shop runs its Black Friday and Cyber Monday campaign from 11 to 30 November
TikTok Shop’s holiday campaign runs 11 to 30 November, and US shoppers can now return eligible orders at about 10,000 Happy Returns locations.
Update Reddit
Reddit keeps its AMA rule for political ads and says AI tools cut spam exposure by 20%
Reddit set out its US midterm plans: political ad rules unchanged, AI ads labelled, and detection it says revokes nearly 2 million fake upvotes a day.
Update TikTok
TikTok signs a deal with MADE BY US STUDIOS for creator-led micro-series
TikTok and MADE BY US STUDIOS will co-produce creator-led vertical micro-series for TikTok and PineDrama, starting with Player and The Knock.
Update LinkedIn
LinkedIn tests In-Stream Ads revenue for creators and launches a creator dashboard
LinkedIn is testing pre-roll ad revenue for US creators, launching a creator dashboard and paid Advice Sessions, and testing a Network feed in the UK.
Update Snapchat
Snap research says 70% of map users browse with no destination in mind
Snap, eye square and Horizon surveyed over 17,000 map users in six markets and tested Promoted Places on Snap Map against pins on utility maps.
Update Facebook
Facebook lets people tell its Feed and Reels algorithm what they want in their own words
Facebook is rolling out Your algorithm, a three-dot menu space where people type the topics they want in Feed and Reels, with recommendations adapting at once.
Update TikTok
TikTok adds in-app checkout and a shopping assistant to its advertiser tools
TikTok unveiled Buy Direct checkout, a Shopping Assistant agent and a US ad network across 400,000 apps at Advertising Week New York.
Update TikTok
TikTok says it has more than 30 million monthly users in the UK
TikTok’s UK agency lead says finance, B2B and automotive brands fit the platform, citing more than 30 million monthly UK users.
Update Facebook
Meta white paper puts creators top of long-term ROI at an index of 151
Meta’s new creator white paper cites IPA data putting creators at a long-term ROI index of 151 against 99 short term, and sets out five moves for brands.
Update TikTok
TikTok’s Halloween travel guide points users to bookable experiences in TikTok GO
TikTok’s newsroom spotlights creators’ Halloween destinations and tells users they can book tours and events directly through TikTok GO.
Update TikTok
TikTok puts its US business footprint at 8.5 million companies and $81 billion
TikTok used UN General Assembly week to publish new economic figures for the US, Europe and the UK, and restate how it labels AI content.
Update TikTok
TikTok says it supported $81 billion in US GDP and 410,000 jobs in 2025
PF Global’s 2026 report for TikTok puts the app’s 2025 US impact at $81 billion in GDP and 410,000 jobs, with new figures on local discovery.
Update YouTube
YouTube says people watched 35 billion hours of news in 2025
YouTube says news drew more than 35 billion hours of viewing in 2025, a third of it on TVs, and has set out Studio, membership and likeness tools for newsrooms.
Update YouTube
Victoria’s Secret Fashion Show will stream live on YouTube
The show streams free on the brand’s YouTube channel on 18 October, with product tags, a creator shopping window and a custom Shorts effect.
Update TikTok
TikTok lets ShopMy turn creators’ affiliate posts into Spark Ads
TikTok has opened its Content Suite API to approved partners. What ShopMy’s Spotlights does with affiliate posts, and what brands should check first.
The NBK Social briefing
Social media news and analysis from NBK Social, by email.