Facebook lets people tell its Feed and Reels algorithm what they want in their own words.
Facebook is rolling out Your algorithm, a three-dot menu space where people type the topics they want in Feed and Reels, with recommendations adapting at once.
Facebook is rolling out a tool called Your algorithm, which lets people add and manage the topics they want to see in Feed and Reels, Meta announced on 13 October 2026.
It lives in the three-dot menu, which Meta says it has updated on every post to make the new customisation tools easier to reach.
Alongside it, Facebook is adding follow-up questions to its feedback buttons. After someone taps Interested or Not interested on a post in Feed or Reels, Facebook may ask what they liked or disliked, and people can answer in their own words. Meta says recommendations then update in real time.
How the ranking changes
Meta says its ranking systems have so far inferred interests from engagement, such as the posts people like and comment on and what they watch, among thousands of other signals. Large language models now let the system take in freeform text as well, and Meta says recommendations adapt within the same session. The written input is brought together with what the system already understands about a person rather than replacing it.
What is not yet clear
Meta says Your algorithm is rolling out but has not said in which countries, or when the rollout will finish. The post covers Feed and Reels only, and it does not say whether Pages or creators will see any data about the topics people add.
What it means for creators
Until now, recommended reach on Facebook has rested on what a viewer engaged with. Meta says it now also rests on what a viewer types, so the topics people name in their own words feed straight into what Feed and Reels recommend, and a Not interested tap can now carry a written reason that the system acts on within the session. This week, check that the opening seconds of your Reels and the first line of your posts say plainly what the topic is, in the words a viewer would use to ask for it.
Sources
The NBK Social briefing
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