LinkedIn Will Now Cut Your Event Video For You
LinkedIn auto-generates clips and chapters from event recordings. Editing was never the bottleneck, so here is what the real one is.
Author · 158 articles
Articles by Matt Cunnelly.
Founder and CEO of NBK Social, based in Dubai. Matt has spent more than 15 years building and operating social for global publishers, with a focus on the systems, teams and commercial partnerships behind consistent growth.
Your Audience Can Now Mute Your Whole Topic
Facebook, Instagram and TikTok all let people tune their own feeds by topic now. What opt-in reach does to broad accounts and to narrow ones.
YouTube Turns Your Playlist Into a Show
YouTube’s TV app now lets you turn a playlist into an episodic show. Why your back catalogue needs a running order, not just a tag.
Facebook Is Standardising How Photo Posts Look
Facebook is arranging multi-photo posts into a standard grid and expanding feed content to full screen on tap. What that changes about packaging.
Where Pinterest Fits in Your Channel Mix
Pinterest reported a record 640 million monthly users. It rewards a searchable library rather than a daily feed, which is why most brand teams misread it.
YouTube Shopping Now Tags Amazon Products
Amazon has joined the YouTube Shopping affiliate programme. What product tags change for a brand channel, and which parts a UK team can use today.
What It Takes to Keep Shorts Monetisation
From February 2027 YouTube doubles its entry bar and asks Shorts partners to hold 10 million views every 90 days. What that means for cadence.
X Now Adds Text to Video Inside the App
X added text and emoji overlays to its iOS video editor. In app text is quick, but it is unreviewable and hard to reuse, so decide where captions get made.
How X’s New Chat Bots Work for Brands
X now lets brands build a bot account that answers messages in X Chat. What it can do, what X does not give you, and who has to build it.
What the ByteDance AI IP Deal Means for Brands
ByteDance has agreed global IP guardrails across its AI models. If your team makes social content in CapCut or Dreamina, the rights check just changed.
X Will Now Show You Your Visibility Labels
X is testing a tool that lets you download the visibility labels applied to your account, and it has published more of its ranking code. What to check first.
AI Search Traffic Tripled. Organic Still Sends More
Shopify’s Q2 numbers show AI referrals up 197 percent, yet organic search still sends more visits than every AI platform combined.
How LinkedIn Ranks Comments Now
LinkedIn now orders comments by relevance to each reader, so the top comment is no longer the same for everyone. What that changes for brand teams.
YouTube Now Answers Viewers Instead of Listing Videos
YouTube’s Ask feature is now open to every US viewer on desktop, mobile and TV. What changes when the search box replies instead of returning a list.
Why Snapchat Payout Onboarding Hits an Unexpected Error
Snapchat’s payout portal hides a duplicate email behind a generic error. What that means for brands with many migrated profiles, and what Snap is building.
YouTube Counts a View From the First Frame
From 24 August YouTube counts a view the moment a video starts. Public numbers will jump, engaged views will not, and your reporting needs both.
Snapchat’s New Multi-CTA Ad Format: What It Means for Brands
Snap’s multi-CTA attachments are a US pharma ads format, not an organic one. What it signals about Snapchat matters more to brands than the format does.
What Snapchat Will Not Recommend or Pay For
Snapchat’s rules on reposting, repetition and AI: what disclosure buys you, what it does not, and why fully generated video is treated differently.
When to Start Planning Festive Social Content
Pinterest says festive activity spikes as early as September and most decisions are made by November. What that does to your content lead times.
YouTube Now Lets You Rehearse a Vertical Livestream
Practice Mode lets a team run a private vertical live session before going live. Why a rehearsal step changes who can safely stream for a brand.
AI Content Labelling Is Now the Law in the EU
From 2 August 2026 the EU AI Act requires AI generated content to be marked. What a social team needs to record, and who signs it off.
Meta’s AI Vision: What It Means for Social Strategy
Meta’s AI vision promises everyone a personal agent, and never mentions a feed. What Meta actually shipped, what is not live in the UK, and what to do now.
What Every Platform Now Does About AI Content
YouTube, TikTok, Reddit, Snapchat, LinkedIn, Pinterest and Meta all changed their AI content rules. What each now demotes, labels or refuses to pay for.
Why Brand Humour Falls Flat With Gen Z
Three in four young people say brands sound like older people trying to joke. New Snapchat research on what lands, and why the problem is usually the process.
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