How to Add a Pinterest Save Button to Your Website
How to add Pinterest’s Save add-on to a website, which version to choose, and the image sizes it needs.
Author · 235 articles
Articles by Matt Cunnelly.
Founder and CEO of NBK Social, based in Dubai. Matt has spent more than 15 years building and operating social for global publishers, with a focus on the systems, teams and commercial partnerships behind consistent growth.
Update Facebook
Meta adds AI rule checks and a shared content calendar to Forum for group admins
Meta’s Forum app for Facebook Groups gives admins AI tags on pending posts, custom Admin Assist rules, a shared calendar and pinned comments.
How to Delete a TikTok Video
How to delete a TikTok video, and why a brand should often make a post private instead, since privacy can be changed back and the view count stays.
Who Is the CEO of Bluesky
Toni Schneider, founding CEO of Automattic, now runs Bluesky. His background, how he got the job and what he says comes next.
Update LinkedIn
LinkedIn’s CTV Ads can now be bought through Google’s Display & Video 360
LinkedIn has opened programmatic buying of its Connected TV Ads through Google’s Display & Video 360, for US targeting only at launch.
How to Change Your YouTube Channel Name
How to change a YouTube channel name in Studio, how often you can do it, and why a verified brand should think twice first.
Update Reddit
Reddit puts its Canadian audience at more than 23 million weekly active uniques
Reddit’s communications chief used a Toronto festival talk to set out its Canadian audience figures and its pitch to businesses there.
Update LinkedIn
LinkedIn’s Hiring Pro can now draft and post jobs from inside Claude
Small businesses can now ask Claude to draft a job post that publishes free on LinkedIn through Hiring Pro, with Copilot support coming soon.
How to Create a YouTube Brand Account
What a YouTube Brand Account is, how to create a channel under a business name, and why it matters for owners and managers.
Update Reddit
Reddit adds a campaign planner, an optimisation score and budget optimisation for advertisers
Reddit is rolling out a campaign planner and an optimisation score to all advertisers through October, plus automated budget allocation across ad groups.
Update Pinterest
Pinterest’s CMO says brands should chase intention, not attention
Pinterest CMO Claudine Cheever argues brands should plan for intention over attention, citing new research across six markets.
LinkedIn Posting Schedule: One a Day, the Next Day
Our study’s strongest rhythm is one post a day, the next day: 20 to 30 hours after the last post earns 13% more than its typical post, under six hours 20% less.
Update Facebook
Meta launches Muse Wonder models, which will soon power its Muse agent
Meta’s Muse Wonder and Muse Wonder Full models are live for developers today and will soon power Muse, rolling out first to subscribers.
How to Schedule a YouTube Video
How to schedule a YouTube upload to go public at a set time, and the time zone and strike rules that can move it.
What Duolingo’s TikTok Teaches Brands
How Duolingo built one of the most followed brand accounts on TikTok with social-first, organic content and no call to action, in its own shareholder letters.
Update WhatsApp
WhatsApp now lets people without an account join a call
WhatsApp users can now invite anyone to a call by link, including people with no WhatsApp account, who join from a computer browser.
How to Get Verified on YouTube
YouTube’s verification badge rules: 100,000 subscribers, an genuine and complete channel, 2-step verification, how to apply, and the rename that loses it.
Update TikTok
TikTok Shop runs its Black Friday and Cyber Monday campaign from 11 to 30 November
TikTok Shop’s holiday campaign runs 11 to 30 November, and US shoppers can now return eligible orders at about 10,000 Happy Returns locations.
What an Unlisted YouTube Video Is, and How It Differs From Private
Who can see unlisted and private YouTube videos, which can be shared, commented on or added to playlists, and which a brand should use when.
Who Is Dylan Page
The creator the Reuters Institute found heads the UK’s list of named news creators, with 19 million TikTok followers, and what publishers can learn from him.
Who Is the CEO of TikTok
Shou Chew runs TikTok globally while Adam Presser leads the US joint venture: who decides what, and why the split matters to brands on TikTok.
Update Reddit
Reddit keeps its AMA rule for political ads and says AI tools cut spam exposure by 20%
Reddit set out its US midterm plans: political ad rules unchanged, AI ads labelled, and detection it says revokes nearly 2 million fake upvotes a day.
Update TikTok
TikTok signs a deal with MADE BY US STUDIOS for creator-led micro-series
TikTok and MADE BY US STUDIOS will co-produce creator-led vertical micro-series for TikTok and PineDrama, starting with Player and The Knock.
Update LinkedIn
LinkedIn tests In-Stream Ads revenue for creators and launches a creator dashboard
LinkedIn is testing pre-roll ad revenue for US creators, launching a creator dashboard and paid Advice Sessions, and testing a Network feed in the UK.
The NBK Social briefing
Social media news and analysis from NBK Social, by email.