Should the Brand or the Creator Post an Instagram Collab
A 520,000 post study of Instagram brand posts found creator-led collabs beat brand-led ones on shares. How to set a collab up the right way round.
Topic · 3 articles
Brands & campaigns.
What Duolingo’s TikTok Teaches Brands
How Duolingo built one of the most followed brand accounts on TikTok with social-first, organic content and no call to action, in its own shareholder letters.
What Molson Coors Changed to Move at Creator Speed
Molson Coors says creator content engagement quadrupled after it replaced a TV-era approval process with three legal lanes.
The NBK Social briefing
Social media news and analysis from NBK Social, by email.