18 stories TikTok decides reach on the video, not the account, which is why a brand with four hundred followers can outrun one with four million in a good week and vanish the next. This hub covers what changes on the platform and what it means for people running accounts commercially: distribution rules, Creator Rewards and the other monetisation routes, ad products, Shop, and the regulatory pressure that follows TikTok around the UK and EU. We read each change for what it does to a publishing operation, not for what the announcement says. Where a number is quoted, the source and its window are named.
Your Audience Can Now Mute Your Whole Topic 36 stories Instagram is where most brand teams spend most of their week, and where the rules move most often. Reels ranking, carousels against video, the original-content signals, AI labelling, link and subscription tools, and the difference between reach and the metrics that actually predict growth. This hub follows Instagram's own announcements and tests them against how a brand account behaves in practice. It is written for the person who has to decide what to post tomorrow and explain the numbers on Friday. The primary source is linked in the first paragraphs, and we say when something is our reading rather than Instagram's.
What Reels Translation Does to Your Video 33 stories YouTube pays more creators and publishers than any other platform, and it changes the terms more often than most people notice. Partner Programme thresholds, how a Shorts view is counted, revenue share on Shorts against long-form, Shopping, thumbnails and packaging, and the economics that decide whether a channel is a business. This hub covers the announcements as they land and the operating consequences behind them. The advice leans practical: what to change, what to leave alone, and what YouTube's own documentation actually says.
YouTube Turns Your Playlist Into a Show 41 stories Snapchat is the platform NBK knows best. We have run Shows and public profiles for publishers through every version of the programme, from Discover partnerships to the move to Verified Public Profiles and unified monetisation. This hub is the working record: what Snap has announced, what it means for payouts, eligibility and content packaging, and what to do in the week after each change. It is written for publishers and creators who earn from the platform, and for brands deciding whether Snapchat belongs in their mix. Every payout or eligibility claim links to Snap's own documentation, and we say plainly where that documentation is unclear.
Why Snapchat Payout Onboarding Hits an Unexpected Error 33 stories Facebook is still the largest audience most publishers and brands own, and Reels, in-stream ads and Content Monetisation have made it a revenue channel again. This hub covers Meta's announcements for Pages, Reels, Professional Mode, the monetisation programmes and the ads stack that funds the platform, read for what they do to a page's distribution and income. NBK built its reputation running Facebook pages at publisher scale, so the coverage is operational: packaging, posting patterns, eligibility rules and the settings that quietly decide who sees your work. Meta's newsroom and help centre are linked as the primary source in every piece.
Your Audience Can Now Mute Your Whole Topic 18 stories LinkedIn is the one channel where a B2B brand, its founders and its staff can compound reach together, and the one most teams run on instinct. This hub covers the feed's ranking changes, company page against personal profile, collaborative articles, newsletters, verification, video, and LinkedIn's growing role as a source that AI assistants cite. It is written for marketing leads, founders and the social managers who run both kinds of account, with LinkedIn's own product notes linked and checked against what a page actually sees.
LinkedIn Will Now Cut Your Event Video For You 4 stories X is a smaller part of most brand plans than it was, and still the fastest place for platform news to break. This hub covers the product and policy changes that matter commercially: creator payouts and their conditions, visibility labels, advertising rules, the video and long-form tools, and the periodic question of whether a brand should stay. We cover what changed and what it means for an account, not the discourse around it. The primary sources are X's own announcements; where the only source is a post from an executive, we say so and link it.
X Now Adds Text to Video Inside the App 3 stories Reddit now reaches a large share of UK internet users, and almost no brand has a plan for it. This hub covers Reddit's advertising and product changes, the rules of engagement in communities that dislike marketing, what listening on Reddit tells a brand before it posts anything, and the few ways a brand can show up without being removed. It is written for teams under pressure to "do Reddit" who would rather do it once and do it well.
How Brands Should Post on Reddit Without Getting Removed 4 stories WhatsApp is among the most used apps in Britain and the one social teams understand least, because it is a messaging product with a social layer added on. This hub covers Channels, Business accounts and their limits, broadcast and community features, usernames, and the customer-service questions a brand meets as soon as it opens the channel. Coverage is evergreen-led: WhatsApp changes rarely, and when it does the change tends to matter for years. Meta's documentation is linked as the source for every limit and rule we quote.
How WhatsApp’s Group Chat Updates Impact Social Strategy We also cover Threads and Pinterest, which get desks of their own once each reaches three articles. Bluesky, Twitch, Discord and Telegram are tagged on the pieces that cover them.
