What X Original Content Rewards Now Requires
X is retiring Creator Revenue Sharing on 7 September and has moved US payouts to X Money. What Original Content Rewards requires, and who is affected.
Author · 158 articles
Articles by Matt Cunnelly.
Founder and CEO of NBK Social, based in Dubai. Matt has spent more than 15 years building and operating social for global publishers, with a focus on the systems, teams and commercial partnerships behind consistent growth.
YouTube Partner Programme: What Creators Need to Know
The exact YouTube Partner Programme thresholds, what changes on 1 February 2027, and how to work backwards from the bar to a publishing plan that gets there.
What Australia’s Under-16 Social Rules Did to Audiences
Australia’s under-16 restrictions barely dented teen usage. The regulator’s own three-month data shows where those audiences actually went.
How WhatsApp’s Group Chat Updates Impact Social Strategy
Groups are not available for WhatsApp Business app numbers, and the Cloud API caps a group at eight people. What the August 2026 update changes for brands.
Who Moderates Your Comment Section Now
TikTok is closing its Nashville moderation office and cutting 250 roles. Why replying, escalating and moderating is becoming your team’s job.
What the Disney and TikTok Deal Means for Brands
Disney is licensing its characters into creator videos and pulling fan edits onto Disney+. What that changes for any brand that owns IP.
What Instagram Skip Rate and Share Rate Mean
Skip rate is the share of viewers who leave in the first three seconds. What both numbers really mean, why there is no benchmark, and what to change.
Snapchat and HubSpot: Boosting Lead Generation Organically
Use Snapchat and HubSpot integration for organic lead generation without paid ads.
What Snap’s Q2 Results Say About Snapchat
Snapchat added users again and its fastest growth came from subscriptions, not ads. What that means for brands weighing the channel.
Facebook Is Testing a Link Cap. Plan Around It
Meta is testing a two link per month cap on Pages and professional accounts unless they pay for Meta Verified. What brands should change.
Should Your Brand Be on Threads
Threads has crossed 500 million monthly users. A straight answer on whether it earns a slot in your channel mix, and what it costs you to run properly.
The Role of Organic Social in Dubai’s Growing Market
Dubai’s digital market is tilting towards organic social: genuine content, platform-specific tactics and community engagement rather than paid reach.
Who Owns the Creative Brief Now
Brands are handing creators a thought starter instead of a finished brief. What that changes about approvals, feedback loops and who signs off the idea.
LinkedIn Now Lets Members Report Your Post as AI
LinkedIn is testing a way for members to flag posts and comments as AI slop, and the poster sees it in their own analytics. What that changes.
Why Building a Niche YouTube Community Beats Chasing Views
A niche YouTube community delivers loyalty and staying power that chasing viral views cannot, giving creators a stable base for long-term growth.
Half of What Instagram Recommends Is Under a Day Old
Meta says over half of recommended Instagram Feed content is less than 24 hours old, double a year ago. What that does to your approval timeline.
Meta’s New Data Centre: Implications for Social Media Strategy
Meta’s El Paso data centre, built with BlackRock, expands the AI infrastructure behind its apps. Faster processing points to more sophisticated features ahead.
Why AI Assistants Recommend Brands They Know
A study of 3,960 AI responses found models search for familiar brands 3.2 times more often. Why buyers never hear your name, and what actually fixes it.
How Meta AI’s Muse Spark 1.1 Enhances Social Media Workflow
Meta AI’s Muse Spark 1.1 automates social media planning and task management, adjusting content plans in real time to keep campaigns agile.
Who Can Use YouTube Shorts Custom Thumbnails
Custom thumbnails for YouTube Shorts are Partner Programme only, desktop only, and cannot be A/B tested. What that changes about how you choose one.
What Being Verified on Facebook Actually Means
The blue tick, the paid Meta Verified subscription and the Meta Business Partner badge are three different things. What each one actually proves.
What YouTube Shopping Means for UK Brands
YouTube’s affiliate programme is live in the UK with M&S, Boots, Next and Currys. What it changes for brands and creators earning from organic video.
5 Best Social Media Schedulers for Small Teams
Five schedulers compared for small teams: Vista Social, OneUp, SocialBu, Metricool and Postlumo. What each is good at, and how small teams pick the wrong one.
Your Audience Stopped Posting. Plan For It
Over half of people post less than five years ago and say keeping a presence up feels like work. What that does to organic strategies built on participation.
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