Meta’s Muse agent can now run social and ads work for small businesses.
Muse for Small Business connects to Facebook Pages, Instagram analytics, Meta ad accounts and tools like Shopify and Canva, and acts only with approval.
Meta announced Muse for Small Business on 29 September 2026, a set of new skills and connectors inside Muse, the personal AI agent it launched earlier this month.
A business owner gives Muse a goal, such as finding new customers, and the agent works on it using the accounts and tools the business already runs on.
The social part is direct. Muse can connect a business’s Facebook Pages, its Instagram professional account analytics and its Meta ad accounts in a few clicks, and Meta says it then understands what the business sells, what its brand sounds like and what customers keep asking about. Meta’s own line on control is that “nothing publishes, sends, or spends without your approval.” NBK covered the first Muse launch in Meta launches Muse, a personal AI agent that lives in WhatsApp.
What it connects to
Beyond Meta’s own apps, the named connectors are Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe and Zoom, with custom connectors for anything else. Meta says more are coming and that partners can apply to be added.
Meta shared five uses it expects small businesses to start with: a growth plan built from the year’s sales, campaigns and social results; a triage of email, calendar and news; an analysis of which ads and content are working, followed by a drafted campaign for the week ahead; a monthly financial review that flags odd expenses; and proactive drafts of replies to emails that need an answer.
What is still unclear
Muse launched in the US and Canada, and Meta has not said the small business version reaches any other country, including the UK. Meta says Muse is free for most of what people need, with paid subscription plans for more, but gives no plan names or prices in this announcement.
What it means for brands
For a small brand in North America, an agent that can read the ad account, study the Instagram results and draft next week’s campaign is now a free option inside apps it already uses, and it will be pitched as an alternative to a freelancer or an agency. The approval step means a person still signs off every post and every pound or dollar spent, so the work that matters is judging the drafts. This week, if you run social for a small brand, write down which decisions on the ad account and the content calendar you would never hand to an agent, so you are ready when Muse reaches your market.
Sources
The NBK Social briefing
Our Facebook coverage, and everything else we publish, by email.