Update TikTok
TikTok launches a Taylor Swift search hub with fan unlocks for The Encore
Searching Taylor Swift on TikTok now opens a dedicated hub with a profile frame to earn and behind-the-scenes clips that fans unlock together.
Topic · 77 articles
Platform updates.
Update Facebook
Meta’s Muse agent can now run social and ads work for small businesses
Muse for Small Business connects to Facebook Pages, Instagram analytics, Meta ad accounts and tools like Shopify and Canva, and acts only with approval.
Update Facebook
Meta adds AI answers and a new top voice role to Forum, its Facebook Groups app
Forum, Meta’s US app for Facebook Groups, now tests AI answers drawn from group posts, and a top voice role replacing contributor badges.
Update Facebook
Meta launches an enterprise platform to sell its AI agents to businesses
Meta’s new Enterprise Platform will sell the Muse agent and Business Agent to companies, with no price, date or country list yet. What brands should do now.
Update WhatsApp
Meta VR Glasses launch in spring 2027 for just under $1,300
Meta’s VR Glasses weigh 100 grams and cost just under $1,300 from spring 2027. What they play, how calling works and what brands should check at launch.
Update YouTube
Everything YouTube announced at Made on YouTube 2026
Three-cut video tests, Shorts series, live reactions to long videos and Shopping in 35 countries: what YouTube announced on 23 September, and when.
Update WhatsApp
Everything Meta announced at Connect 2026
Everything Meta announced at Connect 2026: Muse on AI glasses, $1,299 VR glasses in spring 2027, Ray-Ban Display in the UK and what each means for brands.
Update LinkedIn
LinkedIn lets verified Page admins remove fake employees from company search
Verified LinkedIn Page admins can now remove imposter employee accounts from company search. What changed, the pilot, and the step to check first.
Update Platform updates
The ICO becomes the Information Commission on 30 September
The UK data regulator is renamed and gets a new board on 30 September 2026 under the Data (Use and Access) Act 2025. Its functions do not change.
Update YouTube
YouTube UK backs Creator Voices, a new alliance of British creators
Six UK creators and media ventures have formed an independent alliance, supported by YouTube UK, to press for recognition from the creative industries.
Update Facebook
Meta actioned 3.6 million empty Pages before scammers could use them
Meta has published what its Singapore police partnership removed: 3.6 million empty Pages in July, and 113,000 scam entities in six months.
Update Snapchat
Snap adds five AI creation tools to Lens+
Lens+ subscribers can now turn chats into songs, fix Snaps, remix friends’ Snaps and stickers and restyle captions, rolling out in every Lens+ market.
Update Snapchat
Snap opens pre-orders for SPECS AR glasses at $2,195
Snap’s SPECS AR glasses ship this autumn in the US, UK and France, with a redesigned Snapchat, partner Lenses and a new AI service.
Update LinkedIn
LinkedIn sets out how it handles elections on the feed
LinkedIn’s VP of Product says the platform runs no political ads, lets members see less political content and now takes reports of AI slop.
Update Pinterest
Pinterest launches Visual Search Ads in all ad markets
Pinterest announced Visual Search Ads, Priority Products, self-serve A/B testing and an app-install objective at Pinterest Presents on 17 September.
Update LinkedIn
LinkedIn adds a seniority filter and a 365-day lookback to its Companies dashboard
LinkedIn’s Companies dashboard in Campaign Manager now filters engaged accounts by job seniority and counts engagement back up to 365 days.
Update Threads
Threads adds podcast banners, episode cards and insights
Meta rolled out six podcast tools on Threads on 16 September, including profile banners, tappable episode cards, guest posts and Podcast Insights.
Update WhatsApp
Meta launches Muse, a personal AI agent that lives in WhatsApp
Meta introduced Muse on 8 September, an AI agent that runs errands, shops with purchase protection and talks like a contact in WhatsApp; US rollout first.
Update Instagram
Meta One puts business tools and extra AI usage behind a subscription from $14.99 a month
Meta One plans for creators and businesses start at $14.99 a month. What Essential and Advanced include, what stays free, and how to weigh the cost.
Update Platform updates
The ASA tells fashion brands to qualify green claims before London Fashion Week
CAP’s 10 September note on green claims in fashion ads walks through the Adidas, Uniqlo, Calvin Klein and Superdry rulings before London Fashion Week.
Update Snapchat
Snapchat puts catalogue product ads into Chat with the Commerce Power Pack
Snap’s Commerce Power Pack, announced on 10 September, brings Dynamic Product Ads into Chat for all advertisers and adds three new optimisation options.
Update TikTok
TikTok adds voice comments, comment polls and photo carousels
TikTok has added voice comments, creator-run comment polls and multi-photo comments. Polls and Live Photo comments are live now; the rest arrive within a month.
Where Pinterest Fits in Your Channel Mix
Pinterest reported a record 640 million monthly users. It rewards a searchable library rather than a daily feed, which is why most brand teams misread it.
YouTube Shopping Now Tags Amazon Products
Amazon has joined the YouTube Shopping affiliate programme. What product tags change for a brand channel, and which parts a UK team can use today.
The NBK Social briefing
Social media news and analysis from NBK Social, by email.