The social operations partner for brands that need momentum.
We sharpen strategy, fix the workflow behind the output, and execute consistently across the platforms that move your brand, all run as one operation, our operating model for always-on social. Dubai × Manchester.
A practical operating model for growth.
Audit & strategy
Where social leaks value, from monetisation to policy, and a plan the team can run.
Management
Daily publishing across six platforms, sourcing to sign-off, in one pipeline.
Video & creative
Platform-native video plus creative direction for partnerships and franchises.
Workflow & ops
Rebuild the operating rhythm so quality holds at scale.
Training & support
Upskill internal teams and back them with ongoing senior guidance.
Optimisation & recovery
Tune what works, diagnose what is falling, and turn the trend line.
Forecasting
Month-by-month projections with seasonality and scenarios built in.
Expertise
Facebook & Instagram · Snapchat · Reddit · Publishers · Creators · Destinations & attractions · Football clubs · Gaming.
One operation, from strategy to execution.
Find the constraint
Isolate the blockers in strategy, workflow, creative or team.
Rebuild the rhythm
Turn the plan into routines, ownership and repeatable formats.
Support delivery
Stay close and improve the work as it moves, not months later.
Sectors
- 01Publishers: High-volume channels that need a system, not more hands.
- 02Creators: Catalogues run as a Snapchat profile and a Facebook page, published daily.
- 03Entertainment: TV, film and always-on networks whose IP lives or dies on daily output.
- 04Brands: Always-on brand channels, run to a publisher standard.
- 05Sport: Fast-twitch, reactive social where moments are won in minutes.
- 06Gaming: UA creative, organic social and in-game promos, at volume.
- 07Influencers: Personality-led IP, native to each platform, not repurposed.
- 08Competitions: Prize draw brands, where trust and cadence convert.
Who runs NBK
Matt Cunnelly, Founder & CEO, Dubai. 15+ years from UNILAD (LADbible) to Supercar Blondie (SB Media).
Josh Stoddard, Co-Founder & CSO, Manchester. A decade across UNILAD, SPORF (Social Chain) and JD Studios.
Founder-led, backed by a senior studio across two locations.