Snapchat Shows · 18 months Twenty Snapchat Shows, rebuilt into a network.
Blink Labs had twenty underleveraged Snapchat Shows. We rebuilt the content, the formats and the operating rhythm, and turned them into one of Snapchat's highest-output show networks.
The situation
Blink Labs ran twenty Snapchat Shows that were underleveraged: inconsistent formats, soft retention, and monetisation well below their potential.
The catalogue had real reach, but no system pulling it in one direction, and no clear answer to which shows deserved the most investment.
What NBK did
We gave each show a clear niche from the audience data, then reworked hooks, visuals and episodic structure around what actually held attention. We ran the whole network as a system: daily refinements, A/B testing on every variable, and a phased scale-up of production once the formats proved out.
As watch time climbed, the commercial return followed. We scaled monetisation to record levels for the network and doubled output, without letting quality slip.
What we actually did.
- A niche per showUsed audience data to give each of the twenty shows a clear lane, so viewers had a reason to come back.
- Rebuilt for retentionReworked hooks, pacing and episodic structure around what held attention, then refined it daily.
- Tested everythingA/B tested hooks, tiles and formats, and let the data, not opinion, drive the next iteration.
- Scaled what workedAfter six months of proof, expanded the team and doubled output while holding the bar on quality.
Retention first, monetisation follows. We didn't chase the revenue line. We built a system that earned attention, and the commercial return came with it.
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Each engagement is a different brand and a different constraint, same operating discipline.