The Snapchat Public Profile Checklist for Brands
Snapchat moved Show Profiles to Public Profiles. What a brand should have in place now for access, content, publishing workflow and monetisation.
Read the note ↗ Platform specialism · Publishers & creators
The Snapchat operations partner.
Snapchat is mid-reset: Shows are becoming Public Profiles, revenue has moved into the Unified Monetization Program, and the old publishing playbook has quietly stopped working. We run the transition, the content operation and the monetisation, end to end.
Built for
Publishers, creators & catalogue owners
Surfaces
Public Profiles · Spotlight · Stories · Shows
Ways in
Audit · Embed · Full takeover
Why now
The platform moved. The playbook has to.
01
The Shows era is closing
Publisher and Show Profiles are moving to Public Profiles, and the direct deals behind them are winding down. What replaces them plays by different rules.
02
Monetisation was rebuilt
Revenue now runs through Snap's Unified Monetization Program: eligibility thresholds, Stories and Spotlight payouts, and a payout setup that has to be exactly right.
03
Discoverability reset
Reach is decided by packaging: titles, tiles and the first few seconds. Catalogues that adapt keep compounding. The rest go quiet.
What we do
Four jobs, one operation.
Take one, or hand us the whole thing. Every engagement runs the same way: one pipeline, shared analytics, senior sign-off.
01
Transition management
Shows and Publisher Profiles moved to Public Profiles without losing the audience, the archive or the revenue: profile architecture, episode strategy, sequencing.
02
Monetisation operations
Eligibility, payout setup, format mix and revenue diagnostics, reviewed weekly against the real numbers rather than guessed at.
03
Catalogue revival
Dormant back catalogues re-cut, re-packaged and re-sequenced for how the platform works now. Nothing new needs filming for the numbers to move.
04
Network takeover
Multi-channel portfolios run end to end: strategy, editing, publishing, community. Fixed retainer or revenue share, depending on the portfolio.
The edits
Watch a sample edit.
A full-length episode in the format the platform now rewards: packaged title, fast opening, cut for retention.
Proof
We already run Snapchat at network scale.
The founders spent fifteen years inside global publishers, UNILAD among them. Today NBK operates Snapchat portfolios for publishers and creators every day.
01
Digital media · Snapchat
6.9×
Public Story views on Rankworthy (June to August pace)
Taking Ranker from Shows to Public Profiles
Snapchat audit · Show-to-Profile transition · Editing & packaging · Channel operationsRead ↗
02Snapchat · Transition operations
18
Shows taken into Public Profiles
Taking 18 Snapchat Shows into Public Profiles
Transition management · Channel operations · Retention & optimisation · Back-catalogue strategyRead ↗
03Snapchat Shows
5,709%
Growth in video views over the 18-month run
Twenty Snapchat Shows, rebuilt into a network
Channel strategy · Snapchat optimisation · Video & editing · AnalyticsRead ↗
04Snapchat · Catalogue & transition
117%
Growth in video views, 2025 vs 2024
The catalogue that outlived the Shows era
Content strategy · Snapchat optimisation · Catalogue revival · Transition managementRead ↗
Where we start
Every engagement opens with a straight read of what you are running: what the channels are worth, where the revenue is leaking, and what the operation can actually sustain. If the honest answer is that you do not need us, we say so on the first call.
You get a prioritised plan your team could run without us. Most choose not to.
The first pass covers
- 01Profile architecture: what should live where after the transition
- 02Packaging: titles, tiles and openings, against what the platform now rewards
- 03Monetisation: eligibility, payout setup and where revenue is leaking
- 04Catalogue: what the archive is worth and what to do with it
- 05Cadence and workflow: the output the operation can sustain
- 06The numbers: a straight read of the analytics, not a vanity export
From the journal
The transition, written up.
The guides publishers are finding us through, free and current.
Why Did Snapchat Send a Non-Renewal Notice?
Snapchat’s non-renewal notice is linked to the move from Story Studio to Public Profiles. Here is what publishers need to know.
Read the note ↗What Happens to Snapchat Show Episodes After the Transition?
Snapchat show episodes will not carry over to Public Profiles. Here’s what publishers should save, download and repurpose before the move.
Read the note ↗What Snapchat Monetisation Requires Now
Snapchat asks for 50,000 followers, 15,000 hours of view time and, since 7 May 2026, a 100 hour Spotlight floor. What that means for a publisher at scale.
Read the note ↗ Dubai × Manchester