The Snapchat operations partner.
Snapchat is mid-reset: Shows are becoming Public Profiles, revenue has moved into the Unified Monetization Program, and the old publishing playbook has quietly stopped working. We run the transition, the content operation and the monetisation, end to end.
The platform moved. The playbook has to.
The Shows era is closing
Publisher and Show Profiles are moving to Public Profiles, and the direct deals behind them are winding down. What replaces them plays by different rules.
Monetisation was rebuilt
Revenue now runs through Snap's Unified Monetization Program: eligibility thresholds, Stories and Spotlight payouts, and a payout setup that has to be exactly right.
Discoverability reset
Reach is decided by packaging: titles, tiles and the first few seconds. Catalogues that adapt keep compounding. The rest go quiet.
Four jobs, one operation.
Take one, or hand us the whole thing. Every engagement runs on the NBK Dashboard: one pipeline, shared analytics, senior sign-off.
Transition management
Shows and Publisher Profiles moved to Public Profiles without losing the audience, the archive or the revenue: profile architecture, episode strategy, sequencing.
Monetisation operations
Eligibility, payout setup, format mix and revenue diagnostics, reviewed weekly against the real numbers rather than guessed at.
Catalogue revival
Dormant back catalogues re-cut, re-packaged and re-sequenced for how the platform works now. Nothing new needs filming for the numbers to move.
Network takeover
Multi-channel portfolios run end to end: strategy, editing, publishing, community. Fixed retainer or revenue share, depending on the portfolio.
Watch a sample edit.
A full-length episode in the format the platform now rewards: packaged title, fast opening, cut for retention.
We already run Snapchat at network scale.
The founders spent fifteen years inside global publishers, UNILAD among them. Today NBK operates Snapchat portfolios for publishers and creators every day.
Twenty Snapchat Shows, rebuilt into a network
A dormant Snapchat catalogue, revived
Where we start
Every engagement opens with a straight read of what you are running: what the channels are worth, where the revenue is leaking, and what the operation can actually sustain. If the honest answer is that you do not need us, we say so on the first call.
You get a prioritised plan your team could run without us. Most choose not to.
The first pass covers
- 01Profile architecture: what should live where after the transition
- 02Packaging: titles, tiles and openings, against what the platform now rewards
- 03Monetisation: eligibility, payout setup and where revenue is leaking
- 04Catalogue: what the archive is worth and what to do with it
- 05Cadence and workflow: the output the operation can sustain
- 06The numbers: a straight read of the analytics, not a vanity export
The transition, written up.
The guides publishers are finding us through, free and current.
Snapchat Public Profiles: A Brand Transition Checklist
Snapchat’s Public Profile shift affects access, content, workflow and monetisation. Here’s what brands should check before they move.
Read the note ↗Why Did Snapchat Send a Non-Renewal Notice?
Snapchat’s non-renewal notice is linked to the move from Story Studio to Public Profiles. Here is what publishers need to know.
Read the note ↗What Happens to Snapchat Show Episodes After the Transition?
Snapchat show episodes will not carry over to Public Profiles. Here’s what publishers should save, download and repurpose before the move.
Read the note ↗Snapchat Unified Monetization: What Publishers Need to Know
Snapchat’s new monetisation setup changes how publishers earn from Stories and Spotlights. Here’s what to know before the move.
Read the note ↗