Pinterest opens Programmatic Deals to enterprise advertisers.

Pinterest has announced general availability of Programmatic Deals, a way for enterprise advertisers to buy selected Pinterest display and video inventory alongside their other campaigns through supply side and demand side platform partners.

The announcement was published on 26 October 2026 and describes it as the next phase of the company’s programmatic work.

The article says Programmatic Deals are currently available in North America, South America and Asia Pacific. It does not mention Europe, the Middle East or Africa, and it gives no pricing. Advertisers are told to contact their Pinterest sales representative.

Who sells it and where it can be bought

Magnite is named as the primary supply side partner, and Pinterest inventory is also part of Magnite Orchestration, which the article describes as a layer that lets buyer and seller agents discover, package, activate and optimise premium inventory. In Latin America and Asia Pacific, Pinterest also works with Google Ad Manager on the supply side.

On the demand side, the inventory can be bought through Amazon Ads DVA+, Google Display and Video 360 and Yahoo DSP. The article links this to Pinterest’s previously announced partnership with Amazon.

The case study and the audience figures

Pinterest cites a June 2026 Moroccanoil campaign that added Pinterest to an existing premium video and display campaign through a programmatic deal enabled by Magnite and run via Amazon Ads. Pinterest says it delivered 15% incremental reach with 1% audience overlap, 63% more new to brand buyers among users whose purchase paths included Pinterest, and a 20% higher click through rate than the brand’s average video and display campaigns. These are Pinterest’s own figures for one campaign.

The article also says Pinterest reaches a record 640 million monthly active users and handles more than 80 billion searches a month, more than half of them commercial, and that more than 96% of text searches are unbranded.