Social Is Now the Main News Source. Post Like It
More people get news from social and video than from TV or news sites. What that means for the standard a brand feed is held to.
Topic · 63 articles
Strategy.
Always On Social: How Publishers Think About Brand Growth
Always on social is not just posting daily. Learn how publishers use rhythm, formats and feedback loops to build consistent brand growth.
How WhatsApp Usernames Change Brand Interaction
WhatsApp usernames let people chat without handing over a phone number, a privacy shift that forces brands to rethink customer contact.
How to Handle Copyright Infringement on Social Media
Steps to take if your content is used without permission on social platforms.
The End of Set-and-Forget Social Publishing
Set-and-forget social publishing is breaking down. Brands now need always-on systems that can adapt to platform changes.
How to Optimise Content for Social Search on Meta
Meta now runs every public Reels and Feed post through a language model that reads topic and tone. What that changes about how you write captions and hooks.
What Social Media Management Costs in the UK
UK rates run from a few hundred pounds a month to several thousand. What actually sets the number, and what the cheapest tier is really buying you.
What 2 Trillion Snaps Say About Snapchat Engagement
Decoding Snapchat’s 2 trillion Snaps milestone and its impact on brand engagement.
How Facebook’s Creator Fast Track Impacts Social Growth
Facebook’s Creator Fast Track offers established creators guaranteed pay and expanded reach, part of a bid to win talent from rival platforms.
Where Brand Follower Growth Actually Went
Benchmark data across tens of thousands of brand accounts put growth on TikTok and LinkedIn while Instagram organic reach fell on every post type.
The Rise of Social Commerce: What Brands Need to Know
How social commerce is reshaping the way consumers shop online.
Check Account Status Before You Change the Plan
Reach dropped on Instagram? Check Account Status first, then work through six checks in cost order, from eligibility to content, before you rebuild your plan.
What Makes a Good Social Media Agency in Dubai?
A good social media agency in Dubai should bring more than content. Learn what to look for in strategy, workflow, platform thinking and output.
Why Big Publishers Run Several Facebook Pages Instead of One
The portfolio model behind the biggest social publishers, and the honest cost of every extra page you have to feed.
Influencer Philanthropy: A New Model or Old Tricks?
Examining influencer philanthropy’s impact on traditional giving models.
Aligning Social Media Strategy with Business Goals
Social media strategy works when every post pushes a business objective forward: clear goals, KPIs that mirror them, and room to adjust as results land.
Why Posting More Is Usually the Wrong Social Media Strategy
Posting more can make weak social systems louder. Learn when volume helps, when it hurts and what brands should fix first.
How to Set Up and Grow a Facebook Business Page
How to set up a Facebook business Page, then grow it from zero without ads, using what Meta says gets a Page recommended in 2026.
Adapting to Social Media’s New Era: From Volume to Value
How social media has moved from content volume to value and how brands can adapt.
What the UAE Actually Uses on Social
In the UAE, TikTok has the biggest reported audience and LinkedIn out-reaches Instagram. How to read the figures and build a channel mix from them.
The Role of Public Engagement in Social Content Success
Use public opinions to boost social content relevance and engagement.
Snapchat’s Growth Loop: How to Build Momentum
Understand Snapchat’s growth loop and how to use it for sustained success.
How to Tell If Your Social Media Agency Is Working
Volume and a monthly deck are what a weak agency optimises for. The questions that show whether the thing you hired them to fix has actually moved.
Social Media Agency vs In-House Team: How to Decide
Choosing between a social media agency and an in house team depends on strategy, workflow, output and control. Here is how to decide.
The NBK Social briefing
Social media news and analysis from NBK Social, by email.