Snapchat strategy for a 60M-follower publisher.
Snapchat strategy and operating advice for a publisher with a 60M-follower footprint: focus, structure and rhythm for a busy in-house team.
Client
Publisher (anonymised)
Sector
Publisher
Services
Strategy advisory
60M+
Follower footprint advised
Advisory
Strategy, not headcount
Snapchat
Channel focus and structure
The situation
A publisher with a 60M-follower footprint had scale, but wanted a sharper Snapchat strategy: what to prioritise, how to structure output, and where to focus a busy team.
What NBK did
We advised on Snapchat strategy and operating rhythm: the role of the channel, the formats worth committing to, and how to run them without adding headcount. A system, not more hands.
More work
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Each engagement is a different brand and a different constraint, same operating discipline.
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