The Snapchat Publisher Index.
The quarterly ranking of the publishers and show networks operating on Snapchat: who ships, how well it's packaged, and who's building real audiences. Every score is measured from public signals anyone can check.
Five signals, one score out of 100.
Built to reward operating discipline, not just size. A small profile run brilliantly can outrank a giant coasting on an old audience.
Output
Posts shipped in the measurement window. Only content with a dated, public receipt is counted.
Packaging
Titles, tiles and openings, scored against a published rubric. The craft that decides whether content gets opened.
Consistency
Steady weeks beat bursts. Dark days and boom-bust patterns cost points.
Audience
Public subscriber count, in bands, so scale matters without burying small-but-excellent operations.
Plus Momentum (10): movement against the previous quarter's score, from edition two onward.
Measured like it matters.
Public signals only
Everything scored is observable on the public web: dated posts, subscriber counts, packaging. No estimates, no insider data, and profiles NBK operates are excluded from the ranking entirely.
One fixed fortnight
Every profile is measured over the same 14-day window, checked five times, so the comparison is fair and repeatable quarter to quarter.
Ranked, with right of reply
The top 25 are ranked with scores; the rest are listed. Every included publisher can preview their placement before publication, and disputes are settled against the recorded public data.
Publisher and network-operated Public Profiles, from legacy Discover names to creator-fronted show networks, across the US, UK and MENA. Personal accounts aren't tracked; operations are. Profiles that can't be observed on the public web are listed as such, and getting in touch is the way in.