Is LinkedIn Verification Worth It? How to Get Verified
LinkedIn verification is free and takes minutes. The three badge types, how to get each one, what LinkedIn’s engagement figures mean, and what it will not do.
Author · 77 articles
Articles by Josh Stoddard.
Co-Founder and Chief Strategy Officer of NBK Social, based in Manchester. Josh has spent a decade inside major UK social publishers and leads strategy, creative direction and platform performance across NBK engagements.
FIFA Creator Cup: What It Is and Why It Matters for Brands
YouTube and FIFA’s Creator Cup pairs creators like IShowSpeed with football legends in a live match. What the format is, and what brands should take from it.
Social Is Now the Main News Source. Post Like It
More people get news from social and video than from TV or news sites. What that means for the standard a brand feed is held to.
Can You Monetise Snapchat Without 50k Followers?
Snapchat ended Spotlight Rewards in January 2025. Here is the real monetisation bar, why view time gates you before followers do, and what to do under it.
Snapchat Payouts: What They Are and How You Get Paid
What a Snapchat payout actually is, how creators earn Creator Rewards, the $100 minimum, and how long the money takes to reach your bank.
What Does Swipe Aways Mean on Snapchat?
A swipe away is a viewer leaving your Story or Public Profile before the snap ends. Here is what a high swipe away rate tells you, and how to bring it down.
TikTok Mini Dramas and Growth Max: What Brands Get
TikTok now lets brands publish episodic series natively, with built-in monetisation. What Mini Dramas and Growth Max are, and which half needs no ad budget.
How WhatsApp Usernames Change Brand Interaction
WhatsApp usernames let people chat without handing over a phone number, a privacy shift that forces brands to rethink customer contact.
Why TikTok’s MMM Study Matters for Organic Growth
TikTok’s own modelling says last-click undercredits it. The same measurement gap undercredits organic social, and what belongs in your report instead.
How to Handle Copyright Infringement on Social Media
Steps to take if your content is used without permission on social platforms.
Why Personal Brands Need a LinkedIn Content System
Personal brands rarely fail for lack of ideas. They fail without a system turning expertise into consistent LinkedIn content. The fix is structural.
Why TikTok’s Smart+ Is Not Just for Advertisers
TikTok built automation to decide which video works. What it optimises for is a statement about the feed, and an organic team can read it without spending.
Matchday Is Not a Content Calendar
Matchday social needs more than scheduled posts. Football clubs need workflow, speed, judgement and a system that can react live.
How to Repurpose Long-Form Video for Social Media
Long form video can fuel stronger social output when it is repurposed properly. Learn how to turn podcasts, events and films into platform native content.
How Podcast Clips Build Personal Brands on LinkedIn
Podcast clips let founders show how they think and speak, which written posts rarely can. Most clip strategies stall at content recycling.
What Running a Premier League Club on Social Actually Takes
Running a football club on social takes more than matchday posts. It needs speed, judgement, workflow and a system built for pressure.
What 2 Trillion Snaps Say About Snapchat Engagement
Decoding Snapchat’s 2 trillion Snaps milestone and its impact on brand engagement.
Which Social Media Metrics Actually Matter
Instagram removed inactive accounts in May 2026 and follower counts fell overnight. The social media metrics that survive that test, and what to report instead.
Power Dynamics in Social Media Operations
Understanding power dynamics can improve team efficiency and content creation in social media operations.
The Rise of Social Commerce: What Brands Need to Know
How social commerce is reshaping the way consumers shop online.
The Importance of Platform-Specific Strategies for Social Media Success
Why tailoring strategies to each platform is crucial for growth.
How to Combat Social Media Burnout
Social media burnout is a workflow problem before it is a wellbeing one. How to shrink the job, put a process around it, and give the work an end to the day.
Aligning Social Media Strategy with Business Goals
Social media strategy works when every post pushes a business objective forward: clear goals, KPIs that mirror them, and room to adjust as results land.
Why Posting More Is Usually the Wrong Social Media Strategy
Posting more can make weak social systems louder. Learn when volume helps, when it hurts and what brands should fix first.
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